Strategic Account Management Association

SEPTEMBER 13, 2021

In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable. 2: Reset your shared success plan. – SAMA. We’re seeing it first hand.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Arpedio

NOVEMBER 30, 2021

This means that now more than ever before, sales representatives and key account managers need to create a smooth customer experience to achieve consensus within the decision-making group. We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips. Bain & Company. Start free trial.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Cosawi

FEBRUARY 27, 2023

Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus. Is ABM strategic or tactical?

Marketing 52

Marketing Suppliers Investors Account Planning 52

Account Management Skills

MARCH 16, 2021

So just to give everybody a little bit of background in 2015 or so the business that I had the sort of investment property there had I did that entrepreneurial bet, just bet the house right. So is it’s as true in 2015 as it was in 2021. That was a nice piece of validation. The average click through rate on Facebook is 1.61%.

Advertising 40

Advertising Decision-making Profitability Marketing 40

Deep Insight

DECEMBER 1, 2022

Revenues at Kainos, excluding acquired companies (£m, 2015-2022). The graph on the right shows that in 2015, Kainos generated revenues of £61m. Its revenues would still have grown as the clients that were on its books in 2015 generated revenues of £68m in 2016. In 2015 Kainos floated on the London Stock Exchange.

Profitability 52

Profitability Procurement B2B Digital Transformation 52