2015 Account marketing Communication 
Red Star Kim
JUNE 27, 2023
41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns? 0% 6% 0% 6% 24% 47% 12% 0% 6% 0% Which aspect of the session is of most interest? 100% Yes – but we could do better Which research methods have you used?
Red Star Kim
DECEMBER 19, 2023
The campaign was part of an exciting project 7BR announced in 2022. The campaign was part of an exciting project 7BR announced in 2022.
Red Star Kim
DECEMBER 2, 2022
Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Help cross-pollinate ideas between teams with internal communication. Plan my career as I plan a marketing project to make it happen. Check strategy.
Red Star Kim
JUNE 15, 2023
Selling Basics – Detectives and DMUs (Video) and recommended books (kimtasso.com) 0% 0% 25% 0% 33% 33% 8% 0% 0% 0% Which of the following do you use to support implementation (multiple choice) 80% M&BD as part of the key client teams 70% Dedicated KAM/ABM meetings 60% Regular internal communications 50% Fee-earner skills training 50% KAM/ABM information (..)
Red Star Kim
DECEMBER 5, 2023
Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.
Red Star Kim
NOVEMBER 18, 2022
Professional Marketing Conference 2017 (kimtasso.com). Psychology in marketing and selling from PM Forum 2015 (kimtasso.com). Client Experience Management (CEM) in professional service firms (kimtasso.com) 2016.
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