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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

Superior value co-creation begins with understanding where the customer wants to take their business, identifying how your company can help them get to where they want to go, brainstorming with the customer on how to improve and meet these goals, then prioritizing the refined ideas and strategy with the customer.

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How the "Rule of 78" Can Help Calculate Sales Quotas

Hubspot Sales

It's used by businesses to guide forecasting, help with brainstorming new sources of revenue, dictate pricing models, and inform a number of other aspects of their operations that are impacted by revenue. Editor's note: This post was originally published in January 2015 and has been updated for comprehensiveness.

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4 Trends Putting the “Value” Back in Value-Added Resellers

Hubspot Sales

Over the last three years, the number of sales technologies has grown from 300 in 2015 to 715 in 2017. While freemium might not be the right strategy for every software business, 2015 saw approximately 22% of businesses adopting a freemium model. But did you know this happening in sales technology now too? They need a growth stack.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

We brainstormed what M&BD professionals need to know and the best way to promote effective and continuous learning. Benefits include: operational efficiency, client loyalty, attraction of talent, capital market attractiveness and resilience. Preparing professionals for the future I co-presented with Julie McConnell from White and Case.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”. It wanted to raise the profile of new lead lawyers and support cross-selling with commercial clients in Hertfordshire, Bedfordshire and Buckinghamshire.

Media 130
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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

But coaches resist the temptation to tell.