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The key is to know which customers are willing, or seeking, to elevate the relationship so that you know which customer relationships to invest in — those that will not only produce better results today but will help you innovate your business sustainability into the future. But that’s a topic for a different day. 4: Focus on value.
Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. There was sometimes a lack of appetite for trying new approaches by fee-earners who might be risk averse or resistant to trying out innovative initiatives.
You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.
This was proven by a 2015 PwC study which revealed that only 8% of the study’s respondents are effective in leading strategic organizational transformation. Solutions to company problems also cannot be brainstormed and pinpointed by one person (the head of the company). Be open to failure.
analysis, brainstorming, strategy and planning)“ Modern marketing: What it is, what it isn’t, and how to do it | McKinsey Collaborate – If you can demonstrate to fee-earners that you are approachable, knowledgeable, helpful and get the job done they are more likely to be engaged.
After an initial brainstorming session, you’ll need to narrow your scope and focus on one idea. As a result, many innovative ideas never become a reality. In 2012, they got their first VC investment of $100 million and raised another $250 million in 2015. Product Innovation Hypergrowth is demand-driven. Harsh, but true.
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