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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

40% Selling (winning new clients). 10% Existing client development. 0% Referrer development. marketing planning – stepping stones, persuasion, motivation (kimtasso.com) September 2015. 11% Marketing/BD fundamentals. 56% Marketing/BD planning process. 33% Overcoming marketing/BD planning issues.

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How to engage fee-earners in the M&BD planning process?

Red Star Kim

11% Marketing/lead generation 11% Selling (winning new clients) 33% Existing client development 0% Referrer management 44% All of them How clear are you on the client (buying) journey? 71% No 29%Yes How much experience do you have in M&BD planning?