Hubspot Sales

NOVEMBER 15, 2019

You might know that you need to write a pre-meeting email, and you might even know some of the basics of pre-meeting email content, but actually crafting such an important piece of communication doesn’t always come easily. Communication and relationship is what sales is all about, but you can't do either if you never meet.

Meetings 136

Meetings Logistics CRM Publishing 136

SBI Growth

SEPTEMBER 22, 2013

Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program. Consider this, Gartner says: “through 2015, 80% of social business efforts will not achieve the intended benefits”. Example – Companywide Communications Program. What is the problem we’re trying to solve?

Decision-making 126

Decision-making Key Account Management Communication Leadership 126

Red Star Kim

SEPTEMBER 26, 2022

Firms must ensure that internal communications and team cohesion are high on their agenda to ensure M&BD folk feel engaged. 11% supporting internal communications. practical and professional skills for marketing assistants (kimtasso.com) checklist of 25 actions November 2015. And have the support they need to make an impact.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

MARCH 24, 2023

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Only 13% felt Covid/WFH didn’t change their role.

Marketing 130

Marketing Digitalization Communication Media 130

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” A productive sales engagement doesn't revolve around cookie-cutter, one-size-fits-all sales communication.

Value Proposition 111

Value Proposition Sales Meetings Decision-making 111

Red Star Kim

FEBRUARY 6, 2023

.” Related posts About Vuture The story of how David Brady founded the Vuture marketing agency and developed the digital marketing system in 2006 and then went on to sell it to in 2019 is covered here: The Sale of Vuture: Finding a Strategic Partner to Grow Our Company (vistapointadvisors.com) CM Group Completes $410 Million Financing and Expands (..)

Marketing 26

Marketing Artificial Intelligence CRM Digitalization 26

Red Star Kim

NOVEMBER 24, 2023

ESG targets and work is under-communicated and clients will be increasingly interested in purpose versus profit”. Sam Round of Hazlewoods Accountants reflected “Discussion revealed that clients are most concerned with the wellbeing of people and their social contribution.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Red Star Kim

FEBRUARY 15, 2024

It’s worth touching on some related skills : Facilitating Essentially, facilitation is about making communication, interaction, collaboration or learning easier. ChMC-Award-Competency-Framework.pdf (managers.org.uk) How are facilitating and counselling connected to coaching, mentoring and consulting?

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Red Star Kim

OCTOBER 20, 2023

We are communicators. We scrimp on time and fail to convert words into feelings that drive action. How do we make our words stand out? To grab attention? To shine like a beacon from a morass of mediocrity. We craft the message. We are writers. We are cheerleaders for our clients. We are translators of information into insights.

Media 130

Media Communication Marketing Digitalization 130

Red Star Kim

FEBRUARY 12, 2024

17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? 50% Around 6 out of 10 33% 7 out of 10 17% 8 out of 10 Topic of most interest? 33% Very good 67% Average What’s your usual writing process?

Media 130

Media Financial Services Advertising Decision-making 130

Red Star Kim

JANUARY 28, 2024

And this requires more than excellent internal communications Book review: Influential Internal Communication by Jenni Field (kimtasso.com). A key part of successful change management is engaging with employees Change management and Employee engagement (kimtasso.com).

Emotional Intelligence 130

Emotional Intelligence Leadership Management Facilitation 130

Red Star Kim

FEBRUARY 22, 2024

Ask a series of focused, open-ended questions that encourage reflection (Clark & Egan, 2015). For notes on reflection: Marketing Continuing Professional Development (CPD) (kimtasso.com) You may or may not have a specific goal in mind when you ask questions. – Kim Tasso March 2010 How do you close a sale?

Negotiation 130

Negotiation Facilitation Emotional Intelligence Sales 130

Hubspot Sales

DECEMBER 16, 2020

AllHere Education founder Joanna Smith — a former district attorney and family engagement coordinator — witnessed the struggles, burdens, and lapses in communication that complicated the work and effectiveness of attendance and truancy professionals. Image Source: CIO Review. That's where Joanna Smith came in.

Innovation 140

Innovation eCommerce Software Software 140

Red Star Kim

OCTOBER 10, 2023

Tailor employee development programmes Sydney Finkelstein in March 2015 wrote Why a One-Size-Fits-All Approach to Employee Development Doesn’t Work (hbr.org) “Exceptional bosses don’t leave it to HR to create career progression programs for their team members.

Artificial Intelligence 130

Artificial Intelligence Emotional Intelligence Decision-making Digitalization 130

Red Star Kim

APRIL 24, 2023

Telephone Confidentiality Some forms of communication are known to be confidential – for example: email (assuming good cybersecurity) and WhatsApp (encryption). This post picks up on the key themes arising and the delegate polls, questions and takeaways are shown below as a further learning resource.

Emotional Intelligence 26

Emotional Intelligence Financial Services Decision-making Digitalization 26

Red Star Kim

JANUARY 5, 2023

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging. Communicate more internally about our engagement with referrers.

Management 130

Management Media Key Account Management Communication 130

Red Star Kim

AUGUST 14, 2023

How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. Stories were the original form of communication – before writing existed. Cultural differences Many of us write for people from different countries. We must adapt for cultural differences which may impact the tone and formality.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

JULY 7, 2023

Sometimes a simple shift in how we think (as we do when we reframe Two big guns of communication – face time and reframing (kimtasso.com) ) leads to changes in our behaviour, which in turn elicits different emotions, reactions and behaviours in others. But it helps to consider how you have reacted to change situations in the past.

Management 130

Management Emotional Intelligence e-Learning Leadership 130

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. Other firms will have these roles integrated.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. Forge relationships Before we try to generate engagement and buy-in we need to forge relationships with fee-earners. Everyone is different.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Hubspot Sales

SEPTEMBER 14, 2023

Coaching Benefits Key Differences Between Sales Coaching and Feedback Feedback serves as a tool for communication and development, and it comes with many benefits. Editor's note: This article was originally published in January 2015 and has since been updated for comprehensiveness. What is feedback? Feedback Benefits What is coaching?

Procurement 116

Procurement Sales Construction Negotiation 116

Red Star Kim

OCTOBER 3, 2022

This was seen as a powerful way to communicate a firm’s personality and values. Non-Verbal Communication (NVC): When discussing the importance of how you say things compared to what you say, we talked about the work on “Honest Signals” by Alex “Sandy” Pentland at MIT. strategic tendering (kimtasso.com) May 2017.

Meetings 130

Meetings Communication Decision-making Marketing 130

Red Star Kim

SEPTEMBER 26, 2023

Naturally it is important that the leadership team communicates the rationale for the change. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way. Yet communication needs to be two-way. When prolonged, the effects are exhausting and we reach change fatigue quickly.

Management 113

Management Co-Creation Communication Leadership 113

Red Star Kim

DECEMBER 2, 2022

Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Help cross-pollinate ideas between teams with internal communication. Communicate aims and outcomes. spray and pray” communications).

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Hubspot Sales

JULY 2, 2019

According to Docurated's State of Sales Productivity 2015 study, salespeople spend 31% of their time hunting for or creating content. Your CRM should also offer follow-up reminders that automate communication with your leads, so your next big deal doesn't fall through the cracks. Content Repository. Canned Snippets.

CRM 109

CRM Decision-making Software Software 109

Red Star Kim

JUNE 15, 2023

Selling Basics – Detectives and DMUs (Video) and recommended books (kimtasso.com) 0% 0% 25% 0% 33% 33% 8% 0% 0% 0% Which of the following do you use to support implementation (multiple choice) 80% M&BD as part of the key client teams 70% Dedicated KAM/ABM meetings 60% Regular internal communications 50% Fee-earner skills training 50% KAM/ABM information (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

DECEMBER 19, 2023

The campaign was part of an exciting project 7BR announced in 2022.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Zendesk

JANUARY 24, 2022

Communication skills. For example, if you’ve worked in the service industry, you’ve likely developed strong communication skills and learned how to work well with a team. Excellent selling, communication, and negotiation skills. Averaged a 175% quota achievement for FY 2015. Strong selling and communication skills.

Sales 98

Sales Acquisition Sales Management Leadership 98

Hubspot Sales

JANUARY 3, 2018

According to Docurated’s State of Sales Productivity 2015 , salespeople spend roughly one-third of their day creating content. Without a sales playbook, your reps are forced to learn this information ad hoc -- usually by shadowing other reps, who may be making mistakes. Second, a playbook frees up time for selling.

Sales 145

Sales Value Proposition CRM Meetings 145

Red Star Kim

SEPTEMBER 8, 2023

We communicate differently with procurement professionals than other decision-makers and users of professional services. Former partner of Eversheds law firm, Kevin Doolan wrote “Mastering services pricing” in 2015. Often, pricing becomes the focus of these negotiations. It’s not specific to professional services though.

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

Nutshell

AUGUST 24, 2018

In outside sales, you’re alone on the road a lot, and just like going from living by yourself to having roommates or moving in with a partner, there’s give and take in the sharing of space and communicating with people therein. Remember those composition classes in college where you might have skated by on Cliff Notes and Wikipedia?

Sales 91

Sales Co-Creation Publishing Sales Technology 91

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

Hubspot Sales

MARCH 23, 2018

Highlighting certain words or phrases is an effective communication tool that helps you convey your message better. It was originally published in May 2015 with permission and has been updated for comprehensiveness. As Mattermark CEO Danielle Morrill says, “ Speak loud and proud! ” Use emphasis wisely.

Decision-making 145

Decision-making Sales Artificial Intelligence Value Proposition 145

Red Star Kim

FEBRUARY 21, 2024

Two big guns of communication – face-time and reframing (kimtasso.com) Redefining and reframing a problem is often a step in problem-solving methods. Labelling theory suggests that if we label someone or something, we are more likely to pay attention to those behaviours that support our label.

Negotiation 130

Negotiation Value Proposition Emotional Intelligence Decision-making 130

Hubspot Sales

NOVEMBER 30, 2020

I learned this fundamental truth in 2015 while working with an upmarket customer at a publicly traded company with my early-stage startup. Sales teams that are siloed from cross-functional communication with marketing, product, engineering, design, and other teams are set up to fail. Integrate sales at every level of the company.

Marketing 129

Marketing Sales Prioritization Advertising 129

Hubspot Sales

FEBRUARY 2, 2022

Negotiations give both parties the space to communicate constructively. Still, if you know how to maintain composure, lead with empathy, understand your offering's utility, and have a feel for how to communicate its value, you'll set yourself up to thrive in any negotiation you engage in.

Negotiation 105

Negotiation Decision-making Banking Construction 105