Red Star Kim

MARCH 24, 2023

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Interestingly, just under 40% felt that their firm’s digital marketing strategy was brilliant or really good. Only 13% felt Covid/WFH didn’t change their role.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

FEBRUARY 6, 2023

Vuture – his first martech contribution in the digital marketing space – is a recognised and trusted system for many professional services firms. Data is the lifeblood of both traditional and digital marketing. Although HubSpot has suggested the figure is closer to 22% with data from 2013-14 Database Decay Simulation (hubspot.com) ).

Marketing 26

Marketing Artificial Intelligence CRM Digitalization 26

Red Star Kim

OCTOBER 10, 2023

Tailor employee development programmes Sydney Finkelstein in March 2015 wrote Why a One-Size-Fits-All Approach to Employee Development Doesn’t Work (hbr.org) “Exceptional bosses don’t leave it to HR to create career progression programs for their team members.

Artificial Intelligence 130

Artificial Intelligence Emotional Intelligence Decision-making Digitalization 130

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. Or their focus may be on digital and predictive analytics.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

APRIL 24, 2023

Earlier in April I ran a public MBL “Pick up the phone – Client service and sales opportunities for professionals in the digital age” online training workshop. Telephone Confidentiality Some forms of communication are known to be confidential – for example: email (assuming good cybersecurity) and WhatsApp (encryption).

Emotional Intelligence 26

Emotional Intelligence Financial Services Decision-making Cybersecurity 26

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” A productive sales engagement doesn't revolve around cookie-cutter, one-size-fits-all sales communication.

Value Proposition 111

Value Proposition Sales Meetings Decision-making 111

Red Star Kim

AUGUST 14, 2023

How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. Research the relevant key words.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

FEBRUARY 12, 2024

17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? 50% Around 6 out of 10 33% 7 out of 10 17% 8 out of 10 Topic of most interest?

Media 130

Media Financial Services Advertising Decision-making 130

Red Star Kim

DECEMBER 19, 2023

The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. Forge relationships Before we try to generate engagement and buy-in we need to forge relationships with fee-earners. Everyone is different.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Digital and content analytics. Prioritise action.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

OCTOBER 20, 2023

We are communicators. As a content writer, mastering the art of crafting effective headlines is paramount to achieving success in the digital landscape”. We scrimp on time and fail to convert words into feelings that drive action. How do we make our words stand out? To grab attention? To shine like a beacon from a morass of mediocrity.

Media 130

Media Communication Marketing Digitalization 130

Pinnacle View

JULY 11, 2018

Rethinking Digital Marketing in 2018. In just the past few years, the expansion of digital marketing has created a massive shift in the way businesses interact with current and potential clients. Here are four of the ways businesses are rethinking digital advertising in 2018. Email Marketing. Quality over quantity.

Digitalization 52

Digitalization Marketing Advertising Media 52

Red Star Kim

FEBRUARY 15, 2024

It’s worth touching on some related skills : Facilitating Essentially, facilitation is about making communication, interaction, collaboration or learning easier. These changes are partly as a result of Covid and the move to remote working but also due to economic changes, digital transformation and emerging technologies.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Red Star Kim

JANUARY 5, 2023

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging. Engagement. Capture and tier current referrers.

Management 130

Management Media Key Account Management Communication 130

Red Star Kim

SEPTEMBER 26, 2023

Naturally it is important that the leadership team communicates the rationale for the change. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way. Yet communication needs to be two-way. When prolonged, the effects are exhausting and we reach change fatigue quickly.

Management 113

Management Co-Creation Communication Leadership 113

Red Star Kim

DECEMBER 2, 2022

Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Help cross-pollinate ideas between teams with internal communication. Communicate aims and outcomes. spray and pray” communications).

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Zendesk

APRIL 2, 2021

But Gen Z members are the true digital natives, having grown up with smartphones in their hands. While older consumers tend to favor traditional channels such as phone and email, younger buyers are increasingly open to newer, digital alternatives. Younger generations are leading the adoption of digital channels.

Artificial Intelligence 98

Artificial Intelligence Digitalization Customer Experience Decision-making 98

Red Star Kim

JUNE 15, 2023

Sendoso and Reachdesk technology platforms to help provide offline care packages and gifts Smartology’s SmartMatch Saas platform for contextual advertising Third party data providers (see above) such as Demandbase, 6Sense and Terminus for overall campaign orchestration and analytics GoodData and Tableau to enhance account dashboards (Datorama for aggregation) (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

Hubspot Sales

MARCH 23, 2018

Highlighting certain words or phrases is an effective communication tool that helps you convey your message better. With business intelligence software, social media, and other digital resources, approaching a prospect without any clue about who they are and what they need has become a grossly desperate if not an outright stupid move to make.

Decision-making 145

Decision-making Sales Artificial Intelligence Value Proposition 145

Hubspot Sales

MAY 12, 2022

Social media accounts, websites, digital portfolios, blog articles, and the various ways you communicate all contribute to your unique identity and image. By openly communicating your viewpoint for the world to see, prospects who stop by your social pages can easily decide if they can envision themselves working with you or not.

Emotional Intelligence 136

Emotional Intelligence Transportation Value Proposition Financial Services 136

MDI Training

SEPTEMBER 28, 2021

The new buzzword “hybrid” will be with us for a long time to come , and in the coming years it will prepare us even more for the Digital Revolution that is already waiting for us around the corner. Exchange, communication and creative joint processes, of course with a focus on work, should be planned and designed together.

e-Learning 98

e-Learning Leadership Digitalization Decision-making 98

Zendesk

JUNE 17, 2021

Recognizing that access to information is crucial in times of crisis, the International Rescue Committee (IRC) and Mercy Corps launched Signpost at the height of the European refugee crisis in 2015. Instead, we meet them where they are, on the digital platforms they already use, to discuss, respond, and adapt.”

Decision-making 52

Decision-making Healthcare Digitalization Media 52

Peter Simoons

JUNE 4, 2023

I’ve been coaching and having conversations over Zoom since 2015. I remember that during those first few years of this transition to digital methods, people were hesitant to turn on their video and many preferred audio-only meetings. Since then, video calls seem to have become the norm for communication.

Communication 52

Communication Digitalization Meetings 52

Tenfold

SEPTEMBER 19, 2017

billion global population as of July 2015, more than 3 billion use the internet. Their competitors have a competitive advantage in that they are using communication channels that their new customer – the new digital buyer – is using and meeting them in the platform where they are active. Right now, they are online.

Media 71

Media B2B Decision-making Internet 71

Planview

AUGUST 29, 2017

At its core are the power of digital currencies, sophisticated data collection and analysis and other emerging technologies, which can be leveraged to deliver financial services with greater speed, convenience and flexibility than ever before. billion in 2015. The FinTech Revolution. billion in 2011 to $20.3 Improving Cybersecurity.

Cybersecurity 50

Cybersecurity Finance Financial Services Innovation 50

Zendesk

AUGUST 19, 2022

In 2015, the IRC and Mercy corps launched Signpost at the peak of the European refugee crisis with the mission to provide vital community-led information services from the frontlines of conflict zones for the aid sector. Here’s how you can submit a video message of welcome or send a digital note to people in Ukraine.

Digitalization 52

Digitalization Organization Communication Software 52

Planview

MAY 10, 2016

Towards the end of the book, Osborn touches on the popularity of “employee suggestion systems,” the wooden box precursor to the practice of collaborative innovation for today’s Digital Age, which typically includes a virtual component. Fast forward to 2015: still holds true. Fast forward to 2015: still holds true.

Innovation 40

Innovation Leadership Advertising Publishing 40

Planview

MAY 10, 2016

Towards the end of the book, Osborn touches on the popularity of “employee suggestion systems,” the wooden box precursor to the practice of collaborative innovation for today’s Digital Age, which typically includes a virtual component. Fast forward to 2015: still holds true. Fast forward to 2015: still holds true.

Innovation 40

Innovation Leadership Advertising Publishing 40

Hubspot Sales

MARCH 16, 2023

By filling out your profile you’re communicating to the algorithm that you care. Ash Rathod is a brand story strategist at Digital Focus. Mike Hill , a digital recruitment consultant at Cloud Source Recruitment , uses the LinkedIn platform to find candidates. This is a rule to live by in an online space. Be professional.

Media 124

Media Digitalization Management Marketing 124

Zendesk

NOVEMBER 2, 2022

Customers want to reach you on the same apps they use to communicate with friends and family. Since launching in 2015, Zendesk customer Lemonade has disrupted the insurance industry with a focus on customer experience. So be where they are—on messaging apps like WhatsApp, live chat, phone, and email.

Insurance 52

Insurance Financial Services Customer Experience Digitalization 52

Zendesk

JULY 16, 2021

formerly known as Snapchat) is a camera company focused on improving the way people live and communicate. A Zendesk customer since 2015, Snap is well versed in rapid growth and success. Growing rapidly and avoiding customer churn during a global pandemic is an entirely different undertaking. Founded over 10 years ago, Snap Inc.

Management 52

Management Advertising Customer Experience Onboarding 52

Hubspot Sales

JULY 13, 2023

In the Real World Back in 2015, Amazon used AI to collect resumes for hiring purposes. As a sales leader , it’s critical to communicate this to your team and set realistic expectations. As the industry evolved to digital typesetting, his role evolved too, as he moved within the company and became a photo typesetter.

Leadership 98

Leadership Sales Cybersecurity Internet 98

Strategic Communications

NOVEMBER 7, 2023

He gained popularity when one of his contouring videos went viral in 2015. About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. appeared first on Strategic Communications.

Media 52

Media B2B Communication Publishing 52

Zendesk

JANUARY 17, 2023

The newly merged physical and digital retail space needs to be different from past models. Building a consistent customer journey across every touchpoint, whether digital or physical, is key to creating a satisfying phygital experience in this newly blurred retail world.

Retail 52

Retail Customer Experience Media Digitalization 52

ReviewTrackers

AUGUST 6, 2020

Hannah Ash, Marketing Communications Specialist, Graphical Networks : If you’re looking for free but robust, I recommend HubSpot’s inbound certification. Jessica Gagner, Communications & Events Strategy, BioConnect : HubSpot’s inbound certification is a great course. The Professional Academy: Digital Marketing.

Marketing 45

Marketing e-Learning Advertising Co-Creation 45