Arpedio

NOVEMBER 30, 2021

Making the customer’s buying journey less complex. The overlay of various interaction media and multichannel customers complicates ‘how’ buyers now interact with sellers and the speed of innovation makes it difficult for customers to keep track and make informed purchase decisions. Back to blog. Bain & Company.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Aepiphanni

DECEMBER 17, 2020

In a Medium article written by the founder and owner, Maren Kate, she tells the story of how the company dissolved overnight in 2015 after scaling fast and not realizing beforehand that their burn rate was high. This can alert you and other decision makers in the company if there is a need to pivot or take a step back.

Management 40

Management Suppliers Finance Small Business 40

Planview

DECEMBER 24, 2015

Making Agility Compatible for You. The skinny: You’re going to love Spigit’s 2015 Ultimate Holiday Gift Guide, with a handpicked selection of gifts ranging from books to events to fun goods. The skinny: Have you asked your suppliers for ideas on how to innovate and drive greater value for your customers?

Innovation 40

Innovation Supply Chain Suppliers Finance 40

Cosawi

FEBRUARY 27, 2023

As part of our customer buying journey mapping work, we have delved deeper not only into where the customer is headed, but what their state or mindset is at each given step as they progress on their decision making. At another point, decision remorse may be setting in. Is ABM strategic or tactical?

Marketing 52

Marketing Suppliers Account Planning Investors 52

Pinnacle View

JANUARY 13, 2018

We had started investing in Facebook ads by February 2015. It was the wrong decision that stemmed from the fear of investing further. Relating to how to get into the women’s products, the sizing and making sure the product fit the customer well was something we didn’t plan for as much. Then we moved to Facebook ads.

e-Learning 52

e-Learning Manufacturing Media Suppliers 52

ReviewTrackers

FEBRUARY 28, 2019

In 2018, TripAdvisor acquired Bokun, which provided services such as inventory channel and price management to suppliers in the burgeoning tours and activities sector. The TripAdvisor Bokun acquisition helped expose suppliers to TripAdvisor and facilitate smaller tours and activity operators coming online.

Acquisition 20

Acquisition Suppliers Facilitation Decision-making 20

Account Management Skills

MARCH 16, 2021

He has spent four years studying why humans don’t understand humans and how brands are missing a trick when it comes to engaging their customers and understanding why they make purchasing decisions. And Martin has spent the last four years looking at human decision making and actually what drives those decisions.

Advertising 40

Advertising Decision-making Profitability Marketing 40