Red Star Kim

DECEMBER 19, 2023

The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

OCTOBER 10, 2023

Tailor employee development programmes Sydney Finkelstein in March 2015 wrote Why a One-Size-Fits-All Approach to Employee Development Doesn’t Work (hbr.org) “Exceptional bosses don’t leave it to HR to create career progression programs for their team members.

Artificial Intelligence 130

Artificial Intelligence Emotional Intelligence Decision-making Digitalization 130

Red Star Kim

JANUARY 8, 2024

Level 4 Advanced Diploma in Counselling National Counselling and Psychotherapy Society (NCPS) accredited Heartwood College May 2021 – April 2023 (Two years) Plus 100+ hours supervised clinical practice My research study was on complex post-traumatic stress syndrome (cPTSD) Mental Health First Aider (2021) About · MHFA England Level 5 Counselling Diploma (..)

Emotional Intelligence 26

Emotional Intelligence Management Marketing Profitability 26

Pinnacle View

JULY 11, 2018

Rethinking Digital Marketing in 2018. In just the past few years, the expansion of digital marketing has created a massive shift in the way businesses interact with current and potential clients. Here are four of the ways businesses are rethinking digital advertising in 2018. Email Marketing. Quality over quantity.

Digitalization 52

Digitalization Marketing Advertising Media 52

Red Star Kim

AUGUST 11, 2022

The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Change management book – Switch (Chip & Dan Heath) (kimtasso.com) September 2015. This version is from 2019.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Red Star Kim

MARCH 24, 2023

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Interestingly, just under 40% felt that their firm’s digital marketing strategy was brilliant or really good.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

APRIL 24, 2023

Earlier in April I ran a public MBL “Pick up the phone – Client service and sales opportunities for professionals in the digital age” online training workshop. There have been many requests recently for inhouse training on telephone skills to support client service and selling both for fee-earners and support staff.

Emotional Intelligence 26

Emotional Intelligence Financial Services Decision-making Digitalization 26

Sales Gravy

DECEMBER 18, 2020

Then between 2013 and 2015, I moved into more of a pure sales role where I was cold calling. Brian: What Photography Means to Me I got my first digital camera in 2004 or 2005. When I got my own digital camera, that kind of launched it for me. I got my first digital camera in 2004 or 2005. My dad was into photography.

Virtual Selling 98

Virtual Selling Decision-making Digitalization Construction 98

Red Star Kim

FEBRUARY 12, 2024

17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? 50% Around 6 out of 10 33% 7 out of 10 17% 8 out of 10 Topic of most interest? 33% Very good 67% Average What’s your usual writing process?

Media 130

Media Financial Services Advertising Decision-making 130

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Or their focus may be on digital and predictive analytics. Increasingly, firms are looking at e-commerce and developing digital products that can be purchased or subscribed to via web sites.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Hubspot Sales

JULY 27, 2020

She began building the venture capital fund in 2015 while experiencing homelessness and has since raised and invested millions of dollars in business led by individuals from underrepresented groups. Originally centered on the physical club in New York City, Ethel’s Club pivoted to expand digital membership offerings. Image Source.

Negotiation 124

Negotiation Innovation Media Digitalization 124

Red Star Kim

OCTOBER 20, 2023

As a content writer, mastering the art of crafting effective headlines is paramount to achieving success in the digital landscape”. Focus on three key points Plan what you want to say, the feelings you hope to stir and actions you wish to prompt. Don’t attempt to cover too much. Keep things brief.

Media 130

Media Communication Marketing Digitalization 130

Red Star Kim

AUGUST 14, 2023

As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. A series of articles or posts might be arranged around content pillars in a content management plan. Research the relevant key words.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. This book explores how to manage these differences when communicating digitally Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com). One size certainly doesn’t fit all.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Hubspot Sales

JULY 22, 2024

It‘s essentially a digital elevator pitch — a quick yet thoughtful rundown that sheds light on your value proposition and how your solution is specially equipped to suit your prospect’s needs and interests. After the Meeting: Sales Proposal Email to Client Consider this email a digital elevator pitch.

Value Proposition 111

Value Proposition Sales Meetings Decision-making 111

Red Star Kim

DECEMBER 9, 2022

Man Bites Dog invented the first-of-its-kind Sustainable Cities Index in 2015: a pioneering thought-leadership campaign that propelled the specialist topic of urban sustainability onto the mainstream news and business agenda. This enabled deep city insights, peer comparisons, learnings and identification of areas for city improvement.

Leadership 26

Leadership Marketing Future of Work Profitability 26

Hubspot Sales

FEBRUARY 15, 2018

Since the pair founded Away in 2015, it’s raised $31 million and sold more than 100,000 suitcases. Bloch ended up meeting a key player from L’Oreal at that company’s event honoring women in the digital world. Stephanie's Instagram. Stephanie's Twitter. Jen's Instagram. Jen's Twitter. Tyler Haney.

Investors 111

Investors Retail Stakeholders Profitability 111

Red Star Kim

JULY 11, 2022

It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. Digital and content analytics. marketing planning – stepping stones, persuasion, motivation (kimtasso.com) September 2015. Persona / audience. Initiatives.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Arpedio

NOVEMBER 30, 2021

How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? Digital consumer experiences will continue to dominate. December 14, 2021. December 14, 2021.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Red Star Kim

FEBRUARY 15, 2024

These changes are partly as a result of Covid and the move to remote working but also due to economic changes, digital transformation and emerging technologies.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Red Star Kim

JUNE 15, 2023

Sendoso and Reachdesk technology platforms to help provide offline care packages and gifts Smartology’s SmartMatch Saas platform for contextual advertising Third party data providers (see above) such as Demandbase, 6Sense and Terminus for overall campaign orchestration and analytics GoodData and Tableau to enhance account dashboards (Datorama for aggregation) (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

PandaDoc

NOVEMBER 6, 2020

As digital shoppers use their smartphones and laptops to spend their way to record levels of online sales, consumer preference for digital shopping is rapidly spilling over into the B2B market. Millennials are shifting into decision-making and leadership roles in the workplace and accounted for half of the B2B buyers in 2015.

Digitalization 40

Digitalization B2B eCommerce Supply Chain 40

Zendesk

APRIL 2, 2021

But Gen Z members are the true digital natives, having grown up with smartphones in their hands. While older consumers tend to favor traditional channels such as phone and email, younger buyers are increasingly open to newer, digital alternatives. Younger generations are leading the adoption of digital channels.

Artificial Intelligence 98

Artificial Intelligence Digitalization Customer Experience Decision-making 98

PartnerTap

JANUARY 26, 2022

On a cold, Seattle day back in 2015, Cassandra Gholston tapped her friend and colleague, Autum Grimm, on the shoulder and told her she wanted to show her something. Everything has been moving towards a digital future, and channel sales is no different. PartnerTap was exactly what the market was looking for. Forming an Alliance.

Computers and Electronics 97

Computers and Electronics Meetings Virtual Selling Remote Working 97

Red Star Kim

JANUARY 5, 2023

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging.

Management 130

Management Media Key Account Management Communication 130

Hubspot Sales

MARCH 23, 2018

With business intelligence software, social media, and other digital resources, approaching a prospect without any clue about who they are and what they need has become a grossly desperate if not an outright stupid move to make. It was originally published in May 2015 with permission and has been updated for comprehensiveness.

Decision-making 145

Decision-making Sales Artificial Intelligence Value Proposition 145

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent. The Digital Age Buyer’s Journey. It works for you if you can control it.

B2B 79

B2B Digitalization Internet Decision-making 79

Zendesk

MARCH 29, 2023

It provides complete anonymity and privacy—everything is confidential, and all interactions are encrypted, so no digital trail is left behind. After having her first child in 2015, she started to imagine a future where women would not have to choose between parenthood and their careers, and The Mom Project was founded a year later.

Organization 98

Organization Government Leadership Digitalization 98

SBI

JUNE 14, 2015

This week, Nancy profiles DocuSign , a Digital Transaction Management & eSignature solution. That’s why I like DocuSign’s Digital Transaction Management solution. Sales ToolSkool Video Transcript: Today I’ll be talking about a solution that speeds your sales contracts through the approval process. I’ll be talking about DocuSign.

Computers and Electronics 51

Computers and Electronics Sales Account Planning Digitalization 51

Zendesk

JUNE 17, 2021

Recognizing that access to information is crucial in times of crisis, the International Rescue Committee (IRC) and Mercy Corps launched Signpost at the height of the European refugee crisis in 2015. Instead, we meet them where they are, on the digital platforms they already use, to discuss, respond, and adapt.”

Decision-making 52

Decision-making Healthcare Digitalization Media 52

MDI Training

SEPTEMBER 28, 2021

The new buzzword “hybrid” will be with us for a long time to come , and in the coming years it will prepare us even more for the Digital Revolution that is already waiting for us around the corner. Digital training formats for leadership development. digital learning transfer. Let's get together! e-consulting.

e-Learning 98

e-Learning Leadership Digitalization Decision-making 98

Planview

DECEMBER 18, 2015

Then you’re also going to love Spigit’s 2015 Ultimate Holiday Gift Guide, with a handpicked selection of gifts to help you inspire innovation in your organization. Give the Gift of Must-Reads. Have a bookworm on your list? Try these stellar innovation books, all under $20.

Innovation 45

Innovation Digitalization Leadership Organization 45

Red Star Kim

SEPTEMBER 6, 2022

There’ an interesting section on generations in the work place – looking at particular at Generation Y and Z and their channel preferences (there’s further great insight into this here: Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). Chapter 4 is on “ Understanding People”. a sector group)?

Communication 130

Communication Facilitation Leadership Remote Working 130

Mercuri International

SEPTEMBER 30, 2022

We all think of hi-tech and digital skills as a top priority, but that’s not the case. The World Economic Forum has identified the most sought-after skills in various sectors from 2015 to 2020 2 , and it appears that the demand for “interpersonal skills” has dramatically increased. Sales and skill gaps.

Interpersonal Skills 52

Interpersonal Skills Negotiation e-Learning Digitalization 52

Red Star Kim

AUGUST 1, 2023

Not least having accurate data on inputs and outputs, attribution, “disconnected” digital marketing and personal selling and highly complex and lengthy sales cycles. Measurement An ideal outcome is to produce a detailed ROI. But numerous things get in the way. So deploy other measures and report on them regularly.

Decision-making 130

Decision-making Marketing Business Planning Management 130

Hubspot Sales

MAY 28, 2024

Best for: With Squarespace, you can also sell services, subscriptions, and digital content. Amazon Handmade Image Source Launched in 2015, Amazon Handmade is the retail giant’s maker-focused arm of its business. It’s also great for businesses with a physical store, as your store data syncs with your account wherever you go.

eCommerce 105

eCommerce Retail Small Business Manufacturing 105