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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

A follow-up study SAMA conducted a year later showed a shift in top customer expectations, including: Thought leadership on real-time challenges Pricing flexibility and creativity Process automation Longer payment terms and return policies Effectiveness in hybrid working environments.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

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Leadership, emotional intelligence and teams in change management

Red Star Kim

Leadership, emotional intelligence and teams in change management. Leadership and change The role of leadership and leaders in change management provoked much energetic discussion. The challenges of leadership within a partnership model were explored. The challenges of leadership within a partnership model were explored.

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Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit

Red Star Kim

Thought leadership is a fantastic strategy to lead integrated, multi-channel campaigns and here are some current examples. So here is a Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit. Arcadis: The Sustainable Cities Index. The impact. Remit Consulting – Property benchmarking.

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Spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum

Red Star Kim

That would give anyone great insight into leadership and management. Leadership Development Programme Last year I worked with Richard to research and develop the exciting new Leadership Development Programme for practice and functional leaders in the professions. No surprise that he’s a networking super-connector.

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Develop Market and Leadership Team Alignment for 2015

Geehan Group

The leadership teams of many B2B companies are beset with conflict. Further, the personal ambitions of leadership team members can stifle alignment and consensus, and limit support for critical initiatives. When the leadership team of a B2B company works directly with executive customers, it becomes more unified and aligned.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

At the centre of the campaign was detailed thought leadership – a two-part survey (100+ respondents from insurers, brokers and reinsurers to a questionnaire and in-depth interviews with insurance industry leaders) jointly designed with leading reinsurance trade title Insurance Day.

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