Red Star Kim

AUGUST 29, 2023

How might we use the EAST framework for behavioural nudges in marketing? It helps you apply behavioural science to increase the likelihood of your proposed behaviour change being effective. Change management). Change management) appeared first on Kim Tasso.

Marketing 130

Marketing Management Decision-making Government 130

Red Star Kim

DECEMBER 19, 2023

I keep an eye out for case studies in professional services marketing and share them at workshops. Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen). After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

DECEMBER 9, 2022

I regularly scan the market for examples of great marketing and business development – and I use case studies in workshops and training (not least the “Managing and Marketing a Profitable your Surveyors’ Practice” I present regularly for MBL). Arcadis: The Sustainable Cities Index. The challenge. The campaign.

Leadership 26

Leadership Marketing Future of Work Profitability 26

Hubspot Sales

JULY 16, 2018

Tuesday is the best day of the week to send email -According to 10 email marketing studies. The use of emoji in email marketing messages increased 775% from 2015 to 2016 - MediaPost. in 2015 to 10.3% in 2015 to 10.3% 80% of social network members have received unsolicited email or invites - Convince&Convert.

Sales 145

Sales B2B Communication Marketing 145

Red Star Kim

MARCH 24, 2023

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. They learn about their markets and clients, help formulate strategy and develop plans.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. And many firms look to overseas markets for growth. across the firm.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

SEPTEMBER 14, 2023

It received such a warm and enthusiastic response that it was suggested we consider a series highlighting the giants of professional services marketing and business development. PM Forum Training At about the same time, we created the PM Forum professional marketing and BD training programme – which flourishes and evolves to this day.

Management 130

Management Leadership Innovation Government 130

SBI Growth

SEPTEMBER 16, 2014

You’ve prepared for 2015. You’ve defined your market and key buyers. The sales strategy is set. The team has been structured to maximize revenue efficiency. The new compensation plan aligns with your sales strategy. Everything is perfect on paper. Now comes hard the part. Your team must execute the plan.

Sales 118

Sales Marketing 118

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. Prioritise – Use marketing and business development plans (and your line manager) to focus attention and identify priorities.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Geehan Group

OCTOBER 30, 2014

These conflicting opinions can blind them to external developments that could have a powerful affect on the company and its markets. Often, this conflict is based in competing executive opinions about how to best move the company ahead. • Rogue ideas. • Resist change. • “Not-invented-here” mindset.

Leadership 52

Leadership Marketing B2B 52

Hubspot Sales

NOVEMBER 30, 2020

Hiring salespeople before you have a product that’s ready to go-to-market might be a high-leverage way to test your product-market fit, pricing and packaging, and product’s readiness. This isn’t to discredit surveys or market research; both deliver critical insights about your customer sentiments and journey. Here’s why.

Marketing 129

Marketing Sales Prioritization Advertising 129

SBI

DECEMBER 29, 2014

2015 looks to be the most exciting year yet for sales and marketing solutions and for those who seek to improve their revenue. 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14. Read more… Top Marketing Tools. You’ll find them and more in our new Top Marketing Tools of 2014 guide.

Decision-making 51

Decision-making Prioritization Innovation Marketing 51

SBI Growth

JANUARY 4, 2014

Starting a Sales and Marketing Productivity Benchmark. Finalizing the 2015 Sales Strategy. Finalizing the 2015 Sales Budget (often close to final in Oct/Nov). Finalizing 2015 hiring plans. For example, in June/July, a look back at the first half performance forces these tasks: A refresh of the year’s sales strategy.

Sales 112

Sales Meetings Marketing 112

Red Star Kim

JANUARY 8, 2024

Level 4 Advanced Diploma in Counselling National Counselling and Psychotherapy Society (NCPS) accredited Heartwood College May 2021 – April 2023 (Two years) Plus 100+ hours supervised clinical practice My research study was on complex post-traumatic stress syndrome (cPTSD) Mental Health First Aider (2021) About · MHFA England Level 5 Counselling Diploma (..)

Emotional Intelligence 26

Emotional Intelligence Management Marketing Profitability 26

Red Star Kim

JUNE 27, 2023

In the 2023 Annual International Marketing Benchmark – PM Forum and Meridian West (kimtasso.com) client Experience (CX) and thought leadership remained top business development priorities. The key themes arising on campaigns, thought leadership and project management – Early engagement, scoping and risk management.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. CRM and Marketing Automation Software for SMBs | Act! However, there are limitations compared to Canva.

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

Red Star Kim

NOVEMBER 24, 2023

For over 20 years I have attended and reported on the annual Professional Marketing conference. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”. We are in danger of being as siloed as our fee-earners – He rallied for a more “ holistic marketing”.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Outbound Engine

JANUARY 8, 2019

There’s no better time to look at trends and marketing ideas for mortgage loan officers in 2019. In today’s tech-driven mortgage marketing world, connecting in person may sound a bit old-fashioned, and even difficult. The networking you do offline is perfect fodder for your visual content marketing strategy.

Marketing 79

Marketing Advertising Media Acquisition 79

Red Star Kim

SEPTEMBER 26, 2022

Last week I was joined by a group of marketing and business development (M&BD) Assistants (and some Executives) from law, accountancy, actuarial and consultancy firms for a half day PM Forum workshop on “Practical and professional skills for Marketing and Business Development Assistants”. A feature of the newest generations.

Digitalization 147

Digitalization Media Marketing Communication 147

Hubspot Sales

MARCH 20, 2018

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. And it’s not just happening across sales and marketing.

Software 111

Software Software Brainstorming Customer Success 111

Tenfold

JULY 18, 2017

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A well-crafted combination of sales and marketing is necessary for successful business growth. What Isn’t Working?

Marketing 75

Marketing Internet Advertising Sales 75

Hubspot Sales

DECEMBER 22, 2017

Now I'm surrounded by incredibly smart (and fun) people, propelling my marketing career forward, and experiencing perks such as unlimited vacation, health insurance, 401k matching, tuition reimbursement, free books, free beer, and more. March 26, 2015. March 26, 2015. So where am I working? HubSpot is hiring!?

Insurance 111

Insurance Decision-making Marketing Management 111

SBI Growth

SEPTEMBER 22, 2013

You’re completing 2013 and building your marketing strategy for 2014. Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Product Marketing.

Decision-making 126

Decision-making Key Account Management Communication Leadership 126

Hubspot Sales

MAY 3, 2021

As the recent COVID-19 pandemic has changed the market and consumer behavior, Castleman emphasizes these shifts and explains how salespeople can use these new challenges to become more resilient, creative, and flexible. Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue.

Sales 131

Sales B2B Profitability Prioritization 131

Red Star Kim

FEBRUARY 15, 2024

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. As a bridge between fee-earners and specialist marketing teams.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Red Star Kim

JUNE 15, 2023

IBISWorld – Industry Market Research, Reports, & Statistics Mintel – UK Sector and industry consumer reports from £1500 UK Archives | Mintel Store Nexis – Licensed news and media information, company data, regulatory and legal information, and market & industry reports.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

FEBRUARY 22, 2024

Ask a series of focused, open-ended questions that encourage reflection (Clark & Egan, 2015). For notes on reflection: Marketing Continuing Professional Development (CPD) (kimtasso.com) You may or may not have a specific goal in mind when you ask questions. – Kim Tasso March 2010 How do you close a sale?

Negotiation 130

Negotiation Facilitation Emotional Intelligence Sales 130

Red Star Kim

AUGUST 11, 2022

Change management book – Switch (Chip & Dan Heath) (kimtasso.com) September 2015. Project Management in Marketing – Kim Tasso May 2013. Change management – Change Catalyst book review by Kim Tasso September 2018. change management and organisational change (kimtasso.com) January 2017.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Red Star Kim

OCTOBER 20, 2023

Develop the right mindset The time pressures on marketing and business development professionals are immense. Marketing is no longer about the stuff that you make, but about the stories you tell.” But we could not identify law or accountancy firms that can match those brands. Who would you recommend for outstanding copy? And engage.

Media 130

Media Communication Marketing Digitalization 130

Hubspot Sales

NOVEMBER 15, 2019

If you’re not sure where to find the right content, utilize your company’s sales and marketing productivity tools. Editor's note: This post was originally published in August 1, 2015 and has been updated for comprehensiveness. Personalizing your pre-meeting email with just the right content could make or break your deal.

Meetings 136

Meetings Logistics CRM Publishing 136

Red Star Kim

FEBRUARY 12, 2024

How does this material fit within your overall marketing or sales strategy? Test it – Your marketing people can help you with A/B testing to see which works best Repurpose – How can the writing be used elsewhere? During the session we created our own persuasive writing checklist – here are the highlights. What do you hope to achieve?

Media 130

Media Financial Services Advertising Decision-making 130

Insightly

MARCH 26, 2023

Let’s start by defining marketing automation. Marketing automation platforms are a collection of features and tools that automate processes for marketers and marketing teams. BUSINESS & TECH Does your business need both CRM & marketing automation? Let’s take a closer look at marketing automation benefits.

Marketing 52

Marketing CRM Facilitation Software 52

Red Star Kim

NOVEMBER 18, 2022

Their use of the Rooney vs. Vardy case (Wagatha Christie) when commenting on the relationship between HR and marketing raised some eyebrows. Sam Taylor of Kingsley Napley and Simon Marshall of TBD Marketing ran a session on how (not) to deploy marketing technology. Professional Marketing Conference 2017 (kimtasso.com).

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

SBI

JANUARY 7, 2015

Showell assures that sales teams have always up-to-date sales & marketing materials and are ready to have more impressive sales presentations anytime, anywhere without having to worry about an internet connection. Marketing can easily upload and manage all sales material in one central and secure place.

Innovation 54

Innovation CRM Sales Internet 54

Hubspot Sales

FEBRUARY 12, 2018

Adaptive Markets. In 2015, Pao sued a powerhouse Silicon Valley venture capital firm for workplace discrimination and retaliation. Adaptive Markets: Financial Evolution at the Speed of Thought ” by Andrew W. Want to understand how the market works? 20 Best Business Books of 2017. Principles. Invisible Influence.

Decision-making 145

Decision-making Innovation Investors Marketing 145

Hubspot Sales

DECEMBER 16, 2020

When I couldn’t find anything on the market, I realized that there was an opportunity and that there were many other people looking for the same kind of product. In 2015, Smith released AllHere — an AI-powered attendance intervention software for K-12 school districts. That's when the idea for the Ridge Wallet was born.".

Innovation 140

Innovation eCommerce Software Software 140