Strategic Account Management Association

SEPTEMBER 13, 2021

In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable. But that’s a topic for a different day. It all starts with selecting the right accounts. #4:

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Planview

DECEMBER 24, 2015

The skinny: You’re going to love Spigit’s 2015 Ultimate Holiday Gift Guide, with a handpicked selection of gifts ranging from books to events to fun goods. Let this guide help you inspire innovation in your organization. Patrick looks at how to collaborate with suppliers to evaluate and test innovate ideas.

Innovation 40

Innovation Supply Chain Suppliers Finance 40

Planview

APRIL 19, 2016

Just to jog your memory, Unilever is one of the world’s leading suppliers of food, home, and personal care products, reaching two billion consumers a day in over 190 countries. To expand upon this idea, Unilever unveiled the Foundry IDEAS platform in 2015. The question is: how do you collect, organize, and take action on the best ones?

Suppliers 40

Suppliers Innovation Idea Management Software 40

Planview

APRIL 22, 2016

Just to jog your memory, Unilever is one of the world’s leading suppliers of food, home, and personal care products, reaching two billion consumers a day in over 190 countries. To expand upon this idea, Unilever unveiled the Foundry IDEAS platform in 2015. The question is: how do you collect, organize, and take action on the best ones?

Suppliers 40

Suppliers Innovation Idea Management Software 40

Cosawi

FEBRUARY 27, 2023

In our work, we have reviewed the methodology whereby organizations have a marketing-led, sales-enabled approach, and what we have found is that little to no consideration is given to the customer, the customer buying journey or their satisfiers and dissatisfiers. Is ABM strategic or tactical?

Marketing 52

Marketing Suppliers Account Planning Investors 52

Arpedio

NOVEMBER 30, 2021

In large corporations we have observed that decision makers want to involve a larger amount of people in their decisions in order to either be sure that they make the right decision or in other cases legitimize their decision internally in the organization. Customer: Supplier selection: “Does this do what we want it to do?”

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Pinnacle View

JANUARY 13, 2018

We had started investing in Facebook ads by February 2015. It was a nice tail and saw organic sales for 6-8 weeks after. Sampling products and bringing them in from the supplier. This was back when Instagram was more accessible to brands and we actually got in front of people. Then we moved to Facebook ads.

e-Learning 52

e-Learning Manufacturing Media Suppliers 52