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15 Stats That Prove the Power of Sales and Marketing Alignment

Hubspot Sales

If you feel like you've nailed in-office marketing-sales alignment, but want to transition your strategy to remote work setting, you might enjoy these expert insights. Editor's Note: This blog post was originally published in April 2015, but was updated in September 2020 for comprehensiveness and freshness.

Marketing 138
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? Nexl One law firm delegate reported that her firm had started using this system. Why do law firms needs SAM?

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

There’s an interesting quote for our remote working world: “Research from the Remotely Interested Report (2019) into communicating with deskless workers showed that the line manager as a communicator is so important that it impacts the effectiveness of all other communication channels in the organization”. a sector group)?

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Update on marketing and business development (M&BD) team structures

Red Star Kim

I presented a methodology to design marketing and BD team structures in November 2015. Lessons from digital marketing webinars (June 2023) (kimtasso.com) Remote working The Covid pandemic forced everyone to work from home. But this welcome increase in flexible working does present challenges.

Marketing 130
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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

These changes are partly as a result of Covid and the move to remote working but also due to economic changes, digital transformation and emerging technologies.

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The PartnerTap Story: A Company Built to Last

PartnerTap

This new way of working required a solution that would align account teams virtually, and drive revenue with the click of a button. On a cold, Seattle day back in 2015, Cassandra Gholston tapped her friend and colleague, Autum Grimm, on the shoulder and told her she wanted to show her something. Forming an Alliance.

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Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit

Red Star Kim

Man Bites Dog invented the first-of-its-kind Sustainable Cities Index in 2015: a pioneering thought-leadership campaign that propelled the specialist topic of urban sustainability onto the mainstream news and business agenda.