Red Star Kim

AUGUST 14, 2023

Some people refer to a value proposition – what are you offering? As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Message and metaphor To persuade, we need a clear message.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

JULY 11, 2022

Research at Cranfield shows that successful marketers make a major contribution to corporate wealth by understanding markets, doing proper needs-based segmentation , developing quantified value propositions , competitive analysis, portfolio analysis and managing marketplace risk, all encapsulated in a strategic marketing plan.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Hubspot Sales

JANUARY 3, 2018

According to Docurated’s State of Sales Productivity 2015 , salespeople spend roughly one-third of their day creating content. Without a sales playbook, your reps are forced to learn this information ad hoc -- usually by shadowing other reps, who may be making mistakes. Second, a playbook frees up time for selling.

Sales 145

Sales Value Proposition CRM Meetings 145

Red Star Kim

JUNE 15, 2023

by Laura Dawson (PM Magazine March 2021) Making account management work by Francesca Ayers , Get Serious (PM Magazine April 2020) KAM culture – ten years on by Elizabeth Corcoran, Eversheds Sutherland (PM Magazine April 2019) Book reviews Executive Engagement Strategies by Bev Burgess (kimtasso.com) August 2020 A practitioner’s guide to Account-Based (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Hubspot Sales

MARCH 23, 2018

But always direct the conversation towards your value proposition. It was originally published in May 2015 with permission and has been updated for comprehensiveness. You can achieve this by closely involving customers in developing the solutions they need. There’s a time for everything. In life as in sales, timing matters.

Decision-making 145

Decision-making Sales Artificial Intelligence Value Proposition 145

Hubspot Sales

MAY 12, 2022

Your value proposition might be about you but it's not for you. Editor's note: This post was originally published on June 8, 2015 and has been updated for comprehensiveness. A personal positioning statement should answer the slightly amended question "What are you about, anyway?".

Emotional Intelligence 136

Emotional Intelligence Transportation Value Proposition Financial Services 136

Zendesk

JANUARY 24, 2022

And your sales resume is your value proposition—it has to be convincing if you want to keep moving through the “funnel” to reach the end and get hired. Averaged a 175% quota achievement for FY 2015. August 2015 – June 2018. What will you do to improve their company’s bottom line? Car Mechanic. Company, Location.

Sales 98

Sales Acquisition Sales Management Leadership 98

Hubspot Sales

JULY 25, 2019

From nearly zero programs in 2005 to almost 200 in 2015 (and even more in the last few years), the number of startup accelerators in the U.S. More importantly, can you communicate your competitive advantage and value proposition in one to two sentences — with real data included? A concise competitive advantage.

Investors 110

Investors Cybersecurity Value Proposition Business Planning 110

SBI

JULY 12, 2015

You need to make sure they know what to say and how to convey your value proposition. If you’re onboarding new salespeople, you want them to learn faster so they can sell faster – that’s what WAGmob helps you do – and that’s why we’ve named WAGmob one of our top sales tools of 2015. Let’s start with systems training.

Value Proposition 42

Value Proposition Onboarding Sales Training Sales 42

Hubspot Sales

AUGUST 21, 2023

Push your value proposition. Why It Works It works because it directs their attention to your value proposition early on, and by the end of the email, the client would likely have decided whether they need you or not. I know it can be tough to get the students attentive and interested. I hope they'll do the same for you.

Sales 98

Sales Decision-making Value Proposition Meetings 98

Showpad

SEPTEMBER 28, 2017

And bringing more value to the table can help agencies improve their value propositions. ” – Hubspot, 2015. Sales enablement simplifies the cross-department interactions it takes to build powerful customer journeys that deliver more deals.

B2B 40

B2B Marketing Value Proposition Sales 40

ReviewTrackers

AUGUST 6, 2020

Gene Caballero, Co-founder, GreenPal : I went through MECLABS Institute’s Online Learning and got certified in Landing Page Optimization and Value Proposition Development. The Digital Marketing Certificate was also the top coveted certificate on Coursera in 2015.

Marketing 45

Marketing e-Learning Advertising Co-Creation 45

Hubspot Sales

APRIL 18, 2019

From just 8,000 users at launch in 2013, Slack hit one million daily active users in late 2015. Your value proposition needs to clearly demonstrate your competitive advantage over others. Today, the service boasts 10+ million DAUs. That's a pretty stellar growth metric. How'd they do it? billion monthly active users.

Acquisition 145

Acquisition Value Proposition Business Growth Decision-making 145

Hubspot Sales

JANUARY 26, 2022

Talking about one product, one set of features, and one value proposition can get monotonous. Editor's note: This post was originally published in October 2015 and has been updated for comprehensiveness. Con #6: You only sell one thing. At the end of the day, you still sell one thing (or just a few products).

Interpersonal Skills 105

Interpersonal Skills Sales Value Proposition Publishing 105

Hubspot Sales

NOVEMBER 6, 2024

By 2015, three years in, it made $2.3m. If there‘s one underlying theme to Acton-Smith’s journey, it‘s that there’s tremendous value in understanding yourself and your business. That's where his ability to identify an emerging market, create a compelling value proposition, and ultimately stand out stemmed from.

Investors 98

Investors Value Proposition eCommerce Internet 98