Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)
Red Star Kim
DECEMBER 19, 2023
The campaign was part of an exciting project 7BR announced in 2022.
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Case studies: Marketing and Business Development at law and accounting firms
Red Star Kim
NOVEMBER 17, 2023
PM Magazine September/October 2023 Authenticity in marketing and business development (pmint.co.uk) Menzies accountants – Brand research and referrers The firm experienced fast growth following its “Brighter thinking” positioning statement in 2016. This is now embedded in culture and service delivery.
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Campaigns, thought leadership and project management – Early engagement, scoping and risk management
Red Star Kim
JUNE 27, 2023
20% Lack of fee-earner engagement 20% Lack of M&BD time/resource 20% Integration with other aims/projects/campaigns 13% Culture (politics, lack of rewards) 7% Lack of senior support 7% Unclear or unrealistic aims/expectations 7% Scope creep 7% Poor internal communications/silo mentality Related campaigns, thought leadership and project management (..)
Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards
Red Star Kim
AUGUST 31, 2023
Travers Smith (law) rebrand This was a case study from Passle (I first wrote about Passle in 2016 Passle for content creation and distribution – Grow your experts (kimtasso.com) ). It’s the story of a successful rebrand by Julie Stott who is CMO at leading law firm Travers Smith.
PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback
Red Star Kim
NOVEMBER 18, 2022
Professional Marketing Forum Conference report 2018 (kimtasso.com). Professional Marketing Conference 2017 (kimtasso.com). Client Experience Management (CEM) in professional service firms (kimtasso.com) 2016. Psychology in marketing and selling from PM Forum 2015 (kimtasso.com).
Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing
Red Star Kim
DECEMBER 18, 2023
Align, integrate, focus, educate, champion (kimtasso.com) July 2018 Integrated marketing – Sector, KAM and CEM (kimtasso.com) August 2016 Property marketing Our delegates from the real estate sector raised some interesting questions. the bricks and mortar).
Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum
Red Star Kim
JUNE 15, 2023
(multiple choice) 60% Teams present at departmental meetings 50% Regular updates to the Board 30% Dashboard for senior management 30% Intranet – automatic updates 30% Regular report for firm overall (by M&BD) 30% Regular reports for each key client (by M&BD) 30% Regular reports for each key client (by CRP) Which do you see as the biggest challenge (..)
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