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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Vario (pinsentmasons.com) Weightmans – Cyber risk for the reinsurance market With a move to the City of London’s insurance district, the firm wanted to underline its reinsurance market credentials and initiate business development conversations with new clients across multiple classes of insurance.

Media 130
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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

PM Magazine September/October 2023 Authenticity in marketing and business development (pmint.co.uk) Menzies accountants – Brand research and referrers The firm experienced fast growth following its “Brighter thinking” positioning statement in 2016. This is now embedded in culture and service delivery.

Marketing 130
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Most of the regular sponsors – Vuture, Mytton Williams, Thomson Reuters HighQ and Conscious – had stands in the refreshment area to facilitate conversation. Professional Marketing Forum Conference report 2018 (kimtasso.com). Professional Marketing Conference 2017 (kimtasso.com).

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. 56% of the delegates had marketing qualifications.

Media 100