Remove 2016 Remove Artificial Intelligence Remove Innovation
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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

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Economies of Unscale

Flevy

The advent of game-changing new technologies such as mobile devices, social media, and cloud computing, augmented by Artificial Intelligence (AI), is whirling Economies of Scale into Economies of Unscale. contracts out manufacturing to Chinese companies while keeping the R&D and innovation—its core function—in the U.S. .

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Update on marketing and business development (M&BD) team structures

Red Star Kim

They may be project-based to support innovation projects. Innovation and new product and service development These were often areas beyond the scope of M&BD departments. Happily, there is now more involvement of M&BD teams in innovation and new product and service initiatives.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Innovate client experience. During questions she talked about adapting quickly using sprints but reflected that most law firms kept their innovation hub separate. Client Experience Management (CEM) in professional service firms (kimtasso.com) 2016. She reflected that not many firms could do that consistently.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Top tips for recruitment include: Shape your overall HR strategy to support your firm’s ambitions Ensure your recruitment process is flexible and fast Create an accurate and exciting job description Benchmark salaries and (innovative) benefit packages Develop processes to consider encouraging employee referrals Explore non-traditional recruitment channels (..)

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Forrester has named DemandFarm in its report, “The Account-Based Selling Technologies Landscape”

DemandFarm

We are proud to be part of the account-based selling technology landscape and look forward to continuing to innovate and deliver value to our customers.” . “This recognition is a testament to our commitment to helping our customers achieve their account-based goals and driving revenue growth.

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The Top Marketing Trends: Automation and AI Are the “New Normal”

Strategic Communications

Topping the list are the increasing use of chatbots, a focus on voice search engine optimization (VSEO) and technologies augmented with artificial intelligence (AI). Facebook introduced its Messenger bot platform in 2016. Growing Use of Artificial Intelligence . Increasing Use of Chatbots.