SBI Growth

DECEMBER 25, 2013

Digital marketing investment will exceed 50% of total program budget by 2016. The Chief Marketing Officer cannot avoid broader responsibility as the digital customer experience bursts traditional boundaries," says Kathleen Schaub, Vice President of the IDC CMO Advisory Service. We have already seen this taking shape.

B2B 130

B2B Digitalization Innovation Leadership 130

Planview

JANUARY 14, 2016

In fact, researchers are saying that 2016 is set to be a year of massive disruption for this sector, as leaders search for new ways to approach business, serve customers, and defend their positions in the market. Digital Financial Innovation Is The Antidote To Disruption. Check out our top choices, below. The best way to do that?

Financial Services 63

Financial Services Innovation Digitalization Banking 63

Red Star Kim

FEBRUARY 12, 2024

17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? 50% Around 6 out of 10 33% 7 out of 10 17% 8 out of 10 Topic of most interest? 33% Very good 67% Average What’s your usual writing process?

Media 130

Media Financial Services Advertising Decision-making 130

Red Star Kim

AUGUST 7, 2023

These are shared with their colleagues to act as a further prompt as well as inspiring others to try something new too The entire firm takes part in Tech Timeout Tuesday each year as an annual commitment to boost their digital wellbeing.

Communication 130

Communication Management Value Proposition Stakeholders 130

Planview

DECEMBER 20, 2016

The recent 2016 Chief Innovation Officer Summit in New York saw no shortage of phenomenal topics, speakers, and discussions. Throughout the conference, there were several themes that became major talking points, including: Digital disruption. Related article: 6 Key Takeaways from the 2016 Chief Innovation Officer Summit.

Innovation 45

Innovation Financial Services Digitalization Marketing 45

Red Star Kim

OCTOBER 20, 2023

As a content writer, mastering the art of crafting effective headlines is paramount to achieving success in the digital landscape”. Focus on three key points Plan what you want to say, the feelings you hope to stir and actions you wish to prompt. Don’t attempt to cover too much. Keep things brief.

Media 130

Media Communication Marketing Digitalization 130

Red Star Kim

JANUARY 8, 2024

Level 4 Advanced Diploma in Counselling National Counselling and Psychotherapy Society (NCPS) accredited Heartwood College May 2021 – April 2023 (Two years) Plus 100+ hours supervised clinical practice My research study was on complex post-traumatic stress syndrome (cPTSD) Mental Health First Aider (2021) About · MHFA England Level 5 Counselling Diploma (..)

Emotional Intelligence 26

Emotional Intelligence Management Marketing Profitability 26

Red Star Kim

AUGUST 14, 2023

As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. A series of articles or posts might be arranged around content pillars in a content management plan. Research the relevant key words.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. This book explores how to manage these differences when communicating digitally Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com). One size certainly doesn’t fit all.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Red Star Kim

AUGUST 11, 2022

The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Project vs campaign management (kimtasso.com) October 2016. This version is from 2019. Project Management in Marketing – Kim Tasso May 2013.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns.

Leadership 130

Leadership Management Stakeholders Communication 130

Flevy

MARCH 26, 2021

The data spanned a period of 12 years from 2004 to 2016. Selection was based on the following criteria: Companies that had a $10 billion or more market capitalization between 2004 and 2016. Impact of Digital Disruption. public companies. The pattern depicted the following themes: Frequency of Failure. Impact of Downturn.

Banking 98

Banking Digitalization Stakeholders Supply Chain 98

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. This has changed the sales process fundamentally in many environments.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

SEPTEMBER 26, 2023

Or their focus may be on digital and predictive analytics. Increasingly, firms are looking at e-commerce and developing digital products that can be purchased or subscribed to via web sites. Lessons from digital marketing webinars (June 2023) (kimtasso.com) Remote working The Covid pandemic forced everyone to work from home.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Hubspot Sales

JULY 27, 2020

Sherrell Dorsey is a data journalist, strategist, and CEO and Founder of The Plug — a digital platform sharing news and data insights related to the Black innovation economy. Sherrell launched The Plug in 2016 and has since grown the platform to now have paid members, thousands of subscribers, and has raised $500,000 in funding.

Negotiation 124

Negotiation Innovation Media Digitalization 124

Red Star Kim

NOVEMBER 17, 2023

The firm had never worked with a creative agency or run a digital marketing campaign. PM Magazine September/October 2023 Authenticity in marketing and business development (pmint.co.uk) Menzies accountants – Brand research and referrers The firm experienced fast growth following its “Brighter thinking” positioning statement in 2016.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

SEPTEMBER 6, 2022

There’ an interesting section on generations in the work place – looking at particular at Generation Y and Z and their channel preferences (there’s further great insight into this here: Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). developing a private client practice (kimtasso.com) June 2016.

Communication 130

Communication Facilitation Leadership Remote Working 130

Hubspot Sales

MAY 15, 2020

While mobile wallet payments only accounted for $75 billion in 2016, they are projected to reach $500 billion by 2020. Consumers increasingly expect customized products and, thanks to advances in digital and manufacturing technology, brands can enable them to personalize or customize products they want online.

eCommerce 145

eCommerce Supply Chain Retail Artificial Intelligence 145

Hubspot Sales

NOVEMBER 9, 2018

It's currently ranked #205 on Entrepreneur Magazine's Franchise 500 list and has made the list every year since 2014, except in 2016. This number is up from an average gross sales of $675,493 in 2016. The average initial investment includes costs for digital marketing services, a point-of-sales system, initial training fee, and more.

Construction 85

Construction Retail Advertising Negotiation 85

Red Star Kim

AUGUST 31, 2023

Travers Smith (law) rebrand This was a case study from Passle (I first wrote about Passle in 2016 Passle for content creation and distribution – Grow your experts (kimtasso.com) ). It’s the story of a successful rebrand by Julie Stott who is CMO at leading law firm Travers Smith.

Marketing 130

Marketing Leadership Government Logistics 130

Nutshell

JULY 10, 2020

Trying to dive into real estate marketing, especially without any background in digital communications, is a remarkably tough thing to do. In 2016, a reported 80% of buyers were looking for homes online. For digital marketers, this is a dream come true. Please don’t.

Marketing 126

Marketing Media Advertising CRM 126

Red Star Kim

SEPTEMBER 26, 2023

remember the change process (kimtasso.com) January 2016 The post Nurture a change management movement – From “Let it go” to “Let it grow” appeared first on Kim Tasso.

Management 113

Management Co-Creation Communication Leadership 113

Red Star Kim

MARCH 4, 2024

This book is helpful in navigating a host of differences: Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) Sadly, there are still occasions where there is gender bias What do you do when a male colleague doesn’t like women? And it’s easy to miscommunicate in digital communications.

Management 147

Management Communication Leadership Digitalization 147

Hubspot Sales

FEBRUARY 13, 2018

It mirrors the way people buy in today’s digital environment and works in both B2B and B2C situations. In the course of my work helping digital agencies fill their sales funnel, I frequently ask my clients the last time they pinged their current clients, thanked them for their business, and asked for help in generating more business.

Marketing 112

Marketing Media B2C Digitalization 112

Hubspot Sales

OCTOBER 17, 2018

Eric Peters , a Growth Marketer, and his team released five new HubSpot Academy certification courses throughout 2016. certifications per user by the end of 2016," Peters said. Its entries are a mix of tactical content and great stories, like this one about how Calendly pulled off double-digit growth. Our goal was to reach 1.5

Brainstorming 145

Brainstorming Co-Creation Media Onboarding 145

Red Star Kim

MAY 16, 2023

Yet most people – particularly in these digital visual times – focus on body language or non-verbal communication from posture, expressions and gestures. In a 2016, an Iranian research paper found that assertiveness training was effective at reducing stress and anxiety of high school students.

Communication 130

Communication Brainstorming Decision-making Interpersonal Skills 130

Red Star Kim

MAY 22, 2023

magazine identified Conversational Intelligence as one of our top five business trends in 2016 and Microsoft has said that it is spawning new innovations and influencing their product development for the next decade. Exciting new research in epigenetics is emerging to validate the importance and power of conversations shaping our DNA.

e-Learning 130

e-Learning Emotional Intelligence Communication Leadership 130

Planview

FEBRUARY 2, 2016

Harnessing Digital Disruption will Drive Innovation Cross Industries. The skinny: Peter Gunder, Chief Business Development Officer at American Family Insurance, talks about the impact digitalization has had on the insurance company, and how the focus of agile innovation has helped accelerate its digitization efforts.

Innovation 58

Innovation Banking Insurance Financial Services 58

Red Star Kim

JANUARY 5, 2023

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging.

Management 130

Management Media Key Account Management Communication 130

Planview

JULY 6, 2017

The leaders of these firms say that they marked 2016 as the year in which they felt that they could put the dark days of the 2007-08 recession behind them, once and for all. The post Moving Lean Construction into the Digital Age: Last Planner Meets Collective Intelligence appeared first on Spigit. Employees become extended family.

Construction 40

Construction Digitalization Meetings Suppliers 40

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent. The Digital Age Buyer’s Journey. It works for you if you can control it.

B2B 79

B2B Digitalization Internet Decision-making 79

Planview

JULY 6, 2017

The leaders of these firms say that they marked 2016 as the year in which they felt that they could put the dark days of the 2007-08 recession behind them, once and for all. The post Moving Lean Construction into the Digital Age: Last Planner Meets Collective Intelligence appeared first on Spigit. Employees become extended family.

Construction 40

Construction Digitalization Meetings Suppliers 40

KAMCast

NOVEMBER 12, 2020

With his 4 th book, Digital Selling, debuting at number 1 on the Amazon charts prior to being published in 2016 Grant went on to publish his latest book, Myths of Marketing, in January 2020. His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016.

Marketing 52

Marketing Key Account Management Publishing Account Management 52

Openview

FEBRUARY 13, 2018

Back in 2016, Salesforce reported “an all-time high in the number of large transactions,” including a net-new nine-figure deal, a nine-figure renewal, and more than 600 (600!) And we have a steady drumbeat of CEOs who are coming to us to talk about: What does digital transformation mean in my industry? seven-figure plus transactions.

Digital Transformation 70

Digital Transformation Artificial Intelligence Digitalization Leadership 70

Luminas Strategy

APRIL 21, 2024

Coming in a close second, is digital transformation. In a recent Harvard Business Review article, Darius Adamczyk, former CEO of Honeywell, underscores this reality by detailing the pivotal role of digital strategy in navigating through tumultuous times.

Innovation 52

Innovation Organization Digital Transformation Digitalization 52

Strategic Communications

SEPTEMBER 13, 2024

The use of the image occurred back in 2016—long before generative AI, or GenAI, hit the scene—but I’m sure GenAI and its sudden popularity had something to do with the renewed interest. Stay up-to-date on the latest traditional and digital marketing trends and insights for communication leaders: subscribe to our monthly e-newsletter.

e-Learning 52

e-Learning Digitalization Publishing B2B 52