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How to Implement Account Based Marketing

SBI Growth

Today’s topic is how to execute Account Based Marketing. While B2B account marketing has been around for years, we discuss the modern techniques required for success. To follow along, download our 10th annual workbook, How to Make Your Number in 2017. Turn to.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

Delegates value the poll results so that they can benchmark their views against others.

Marketing 130
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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

The campaign was part of an exciting project 7BR announced in 2022.

Media 130
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Referrer and Intermediary Management – Silos, Targets and Culture

Red Star Kim

Psychotherapist and founder of the consultancy Humane Startup Ashlie Collins said she had to get used to a less ‘in-your-face’ style of self-promotion when she hopped over the pond from America to the UK in 2017. She said: ‘People do see it in the UK as bragging, whereas in the US it’s seen as self-promotion.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Professional Marketing Forum Conference 2021 PM Forum (kimtasso.com). 25th Professional Marketing Forum Conference Report (kimtasso.com). Professional Marketing Forum conference September 2019 (kimtasso.com). Professional Marketing Forum Conference report 2018 (kimtasso.com).

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Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

Future public courses (including referrer management) for MBL SpeakerKim Tasso (mblseminars.com) Future courses for members of the PM Forum PM Forum Related posts Connected leadership – How professional relationships (kimtasso.com) March 2023 Cultivate a cross-selling culture (kimtasso.com) March 2023 Referrer and Intermediary Management – Silos, Targets (..)

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(multiple choice) 60% Teams present at departmental meetings 50% Regular updates to the Board 30% Dashboard for senior management 30% Intranet – automatic updates 30% Regular report for firm overall (by M&BD) 30% Regular reports for each key client (by M&BD) 30% Regular reports for each key client (by CRP) Which do you see as the biggest challenge (..)