2017 Account marketing Digitalization 
Red Star Kim
DECEMBER 19, 2023
The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.
Red Star Kim
DECEMBER 18, 2023
Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned.
Red Star Kim
DECEMBER 5, 2023
Geographical and psychological distance can seem larger when in a digital space. Ideas to enhance engagement To reduce “us and them” (fee earners and marketing) feelings we can try to invoke a sense of ingroup and a shared social identity. Finding ways to meet with people in real time (such as at social events) can help.
Red Star Kim
JUNE 15, 2023
Sendoso and Reachdesk technology platforms to help provide offline care packages and gifts Smartology’s SmartMatch Saas platform for contextual advertising Third party data providers (see above) such as Demandbase, 6Sense and Terminus for overall campaign orchestration and analytics GoodData and Tableau to enhance account dashboards (Datorama for aggregation) (..)
Red Star Kim
DECEMBER 2, 2022
Digital skills. Account management and selling skills. Top 10 takeaways – Proactive Marketing Executive (Feb 2019) (kimtasso.com) June 2019. Proactive Marketing Executive – Eight top tips (kimtasso.com) February 2018. Proactive Marketing Executive workshop (kimtasso.com) February 2017.
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