Red Star Kim

DECEMBER 19, 2023

The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

MAY 2, 2023

It used data from Russell Reynolds of nearly 5,000 job descriptions between 2000 to 2017 – for positions including CEO, CIO, Head of HR and CMO. Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ).

Emotional Intelligence 100

Emotional Intelligence Leadership Decision-making Publishing 100

Red Star Kim

AUGUST 14, 2023

An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com). As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. Research the relevant key words.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. This has changed the sales process fundamentally in many environments.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Hubspot Sales

DECEMBER 19, 2017

2017 was a huge year: It brought us AI sales tools, machine learning, account-based selling, increasing sales automation, and hyper-targeting. These strategies are no longer relevant,” says Tyson Hartnett, Director of Business Development at MLC Digital Media. Emotional intelligence. The selling world changes.

Emotional Intelligence 145

Emotional Intelligence Internet CRM Sales Management 145

Red Star Kim

MAY 22, 2023

So this is another “intelligence” to add to emotional intelligence and cultural intelligence. First, it looks at the way leaders communicate with their people and help shape organizational culture. Secondly, it uses neuroscience and is evidence-based to understand the power of communications in building trust.

e-Learning 130

e-Learning Emotional Intelligence Communication Leadership 130

Red Star Kim

JANUARY 22, 2024

I also wrote a blog post about one of Helen’s digital products here: System review: CogniClick for instant, personalised research (kimtasso.com) ) Further details of the author: Helen Kensett | LinkedIn Overview This simply but powerfully illustrated little black book comprises 260 pages. My books are listed here Publications by Kim Tasso.

Value Proposition 100

Value Proposition Emotional Intelligence Sales e-Learning 100