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Develop both hard (technical) and soft (interpersonal) skills. Sectors and services matrix Malcolm McDonald on valuepropositions – How to develop them (kimtasso.com). Future marketing manager – Summary of a workshop 2017 (kimtasso.com) October 2017 . Delegate aims. Network with peers.
A challenging role requiring deep insight into potential clients and valuepropositions as well as a great deal of confidence. Whilst most digital marketing methods support lead generation, converting interest into a commitment to meetings requires preparation, skill and persistence.
It helps with developing the valueproposition by considering three buckets: How your service is the same as competitors? How it is better than competitors? In what ways is it (or will be) game changing? In the middle of the bow tie note what correlates between the buyer and your offer.
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