Remove 2017 Remove Interpersonal Skills Remove Value Proposition
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Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)

Red Star Kim

Develop both hard (technical) and soft (interpersonal) skills. Sectors and services matrix Malcolm McDonald on value propositions – How to develop them (kimtasso.com). Future marketing manager – Summary of a workshop 2017 (kimtasso.com) October 2017 . Delegate aims. Network with peers.

Marketing 130
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Selling challenges in professional services: Sales processes and skills

Red Star Kim

A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence. Whilst most digital marketing methods support lead generation, converting interest into a commitment to meetings requires preparation, skill and persistence.

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

It helps with developing the value proposition by considering three buckets: How your service is the same as competitors? How it is better than competitors? In what ways is it (or will be) game changing? In the middle of the bow tie note what correlates between the buyer and your offer.