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Now, CRM is nearly ubiquitous, and many sales leaders are veterans of multiple implementations (some better than others). But salestechnology doesn’t end with CRM. In the CSO Insights 2018 Sales Operations Optimization Study , we identified 25 additional salestechnologies in which companies are actively investing.
Now, CRM is nearly ubiquitous, and many sales leaders are veterans of multiple implementations (some better than others). But salestechnology doesn’t end with CRM. In the CSO Insights 2018 Sales Operations Optimization Study , we identified 25 additional salestechnologies in which companies are actively investing.
Less than 25 percent of respondents to our 2017 World-Class Sales Practices Study expressed a high degree of confidence in the data from their CRM system.). When sales leaders can’t get the data they need, they gather it through other means, such as manual forecast processes.
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