Red Star Kim

NOVEMBER 17, 2023

How a team rethink helped one brand go global (marketingweek.com) January 2023 Ontier (offshore law firm) – Rebrand for growth and innovation This UK headquartered offshore firm has 13 worldwide offices and is the largest law firm in Latin America. The external agencies help guard against the team becoming too insular.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

MARCH 7, 2023

Creativity and good and bad stress – Kim Tasso There’s a great article from Harvard Business Review “Five things to do when you feel overwhelmed by your workload ” (August 2018).

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Red Star Kim

JUNE 27, 2023

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

NOVEMBER 18, 2022

They gave attendees ideas to keep their major marketing projects fun, engaging and on target. Innovate client experience. During questions she talked about adapting quickly using sprints but reflected that most law firms kept their innovation hub separate. Professional Marketing Forum Conference 2021 PM Forum (kimtasso.com).

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

DECEMBER 5, 2023

Related CRM posts: Key Account Management (KAM) – Research companies (kimtasso.com) June 2023 Marketing technology system review – Clean contact data with Cirrom (kimtasso.com) February 2023 Beating Six Barriers to KAM and Training (Kim Tasso) June 2021 The growth of MarTech in professional services – an overview (kimtasso.com) March 2020 Intapp (..)

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100