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The 2018 Buyer Preference Study underscores this point: 57.7 Being buyer-centric with existing accounts requires excellent accountplanning. Accountplanning goes beyond simply renewing existing products or a list of future products to present to the buyer. percent saying that all sellers are equal.
Will you touch the right accounts and how is your sales leader assigning the reps to the right accounts? What accounts get you bigger deal sizes? Account management and segmentation is one of the keys in enabling a solid sales strategy.
On the 8th September 2018 I sat on the start line for a totally awesome, yet challenging, adventure. I had been preparing for this moment since the start of 2018 and I was in the zone. Riding the length of the UK from Lands End in Cornwall to John O’Groats in Scotland. I was confident that I was ready.
Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key accountstrategy and doesn’t guarantee a successful relationship with your top portfolios.
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