Remove 2018 Remove Brainstorming Remove Innovation
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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. There was sometimes a lack of appetite for trying new approaches by fee-earners who might be risk averse or resistant to trying out innovative initiatives.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. Unusually, he has accolades for both customer service and human resources. A strategist cannot get lost in the detail”.

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Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. AI cannot yet perform a brainstorming session that mimics humans, so explosions of innovation are still needed from salespeople, and senior management. Peterson, Ph.D., Adaptability.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

analysis, brainstorming, strategy and planning)“ Modern marketing: What it is, what it isn’t, and how to do it | McKinsey Collaborate – If you can demonstrate to fee-earners that you are approachable, knowledgeable, helpful and get the job done they are more likely to be engaged.

CRM 100
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Ask the Right Question: How to Generate Valuable Ideas

Planview

“How can we create the ability for team members to allocate up to 20% of their time to developing tool and service improvements by June 2018 by finding ways to reduce the portion of time spent on production support by 33% (60% to 40%)?”. Challenge question to an IT system operations community. Strategic initiatives – all ideas welcome.

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Ask the Right Question: How to Generate Valuable Ideas

Planview

“How can we create the ability for team members to allocate up to 20% of their time to developing tool and service improvements by June 2018 by finding ways to reduce the portion of time spent on production support by 33% (60% to 40%)?”. Challenge question to an IT system operations community. Strategic initiatives – all ideas welcome.