Red Star Kim

NOVEMBER 24, 2023

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Pinnacle View

JULY 11, 2018

Rethinking Digital Marketing in 2018. In just the past few years, the expansion of digital marketing has created a massive shift in the way businesses interact with current and potential clients. But 2018 has shaped up to be the year that businesses move away from the expansion complex to a more focused approach.

Digitalization 52

Digitalization Marketing Advertising Media 52

SBI Growth

JANUARY 14, 2019

Transforming a Cloud Solution Provider by Being a Sales-Driven CEO CEO of iGrafx shares his incredible journey from a frontline sales rep to the office of chief executive… 2018 Priority: Grow Revenue With Customer Success We analyzed over 1,000 responses by CEOs.

Customer Success 83

Customer Success Sales Digitalization Marketing 83

Hubspot Sales

DECEMBER 8, 2017

CamCard digitizes cards with a simple photo and automatically saves the information to your phone's contacts. Ditch the easily lost post-it notes and digitize your to-do list with Wunderlist. Team, $5/month/user; Business, $12/month/user. iOS | Android. Salespeople collect a ton of business cards. 9) Keynote. 17) Wunderlist.

CRM 145

CRM Profitability Sales Meetings 145

Account Manager Tips

FEBRUARY 28, 2021

All this talk about the digital economy. In a 2018 study by Accenture : 80% of companies are concerned with disruption from competitors and new digital-savvy entrants. Key account management is a profession in demand. What are the top skills companies are looking for and how do you get good at them? I sure was. But fear not.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Drift

APRIL 24, 2018

This year, B2B digital ad buyers–mostly marketers–will spend $4.6 billion to tell the world about their products. They’ll use all the typical marketing channels and tactics to spread the word — display, content syndication, SEM, social, re-marketing, email, and more. The ad copy will be different, of course. The calls to action?

B2B 117

B2B Digitalization Marketing Sales 117

SBI Growth

JANUARY 15, 2019

New Trends in Technology Enabling the Inside Sales Function An estimated $6,181 is spent on technology for each inside sales person per year and expected to increase 6.5% Read this article to dive deeper into the various categories of.

Sales 67

Sales Digitalization Marketing 67

SBI Growth

JANUARY 16, 2019

Keys to Implementing Digital Customer Experience An in-depth look at different keys to implementing and perfecting the art of the Digital Customer Experience… What Role Does Your Marketing Team Play in The Revenue Desk? An emerging best practice in Key Account Management.

Key Account Management 67

Key Account Management Digitalization Account Management Customer Experience 67

Red Star Kim

FEBRUARY 6, 2023

Vuture – his first martech contribution in the digital marketing space – is a recognised and trusted system for many professional services firms. Data is the lifeblood of both traditional and digital marketing. Although HubSpot has suggested the figure is closer to 22% with data from 2013-14 Database Decay Simulation (hubspot.com) ).

Marketing 26

Marketing Artificial Intelligence CRM Digitalization 26

SBI Growth

AUGUST 29, 2018

It’s December 25th, 2018. You are sitting around the Christmas tree with your wife, two kids and black lab—Duffers. You hear the crackle of the fireplace as another log gets added to the fire. The kids are smiling from ear.

Digitalization 73

Digitalization Organization Marketing Sales 73

SBI

APRIL 16, 2018

Give it up for our 2018 Top Sales Tools of the Year recipients! With more than 500 sales technologies on our most recent 2018 SalesTech Landscape , there’s no question but that that the impact of digital technologies will be far reaching. Modus Engagement Your digital transformation partner. Why Buy & Why From You.

Digital Transformation 11

Digital Transformation Onboarding Sales Digitalization 11

Red Star Kim

SEPTEMBER 26, 2022

And where they want to spend more time in the future: 30% digital marketing, content marketing and social media. In the past, many assistants had found limitations in their CRM systems and client data – making digital marketing and relationship management difficult – but this is no longer an issue for many. 11% research.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

APRIL 24, 2023

Earlier in April I ran a public MBL “Pick up the phone – Client service and sales opportunities for professionals in the digital age” online training workshop. There have been many requests recently for inhouse training on telephone skills to support client service and selling both for fee-earners and support staff.

Emotional Intelligence 26

Emotional Intelligence Financial Services Decision-making Digitalization 26

Hubspot Sales

MARCH 31, 2020

Nike's stock price hit a two-year high in 2018 — a bump that experts largely attributed to the company's direct to consumer shift. It was also estimated that Nike’s DTC business' gross margins were 62 percent in 2018, compared to 38 percent in its wholesale business that year. The results? Nike noticed a changing tide in retail.

Retail 103

Retail Digital Transformation eCommerce Manufacturing 103

SBI Growth

FEBRUARY 25, 2019

Too often marketing leaders focus their digital initiatives on one thing: lead generation. So, if you’re like most CMOs, you’re investing a lot of time and energy into your website, marketing automation platform and maybe some tools to provide enhanced.

Digitalization 78

Digitalization Marketing Innovation B2C 78

SBI Growth

JANUARY 16, 2019

Reconstructing a Marketing Organization from Start to Finish Chief Marketing Officer demonstrates how she transformed a marketing organization to help her company achieve a successful exit strategy… Design Thinking, Empathy, and the Ideal Customer Experience Design Including customers in the design process.

Customer Experience 76

Customer Experience Marketing Organization Digitalization 76

Red Star Kim

MARCH 7, 2023

Creativity and good and bad stress – Kim Tasso There’s a great article from Harvard Business Review “Five things to do when you feel overwhelmed by your workload ” (August 2018).

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Red Star Kim

AUGUST 7, 2023

These are shared with their colleagues to act as a further prompt as well as inspiring others to try something new too The entire firm takes part in Tech Timeout Tuesday each year as an annual commitment to boost their digital wellbeing.

Communication 130

Communication Management Value Proposition Stakeholders 130

Red Star Kim

DECEMBER 19, 2023

The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns.

Leadership 130

Leadership Management Stakeholders Communication 130

SBI Growth

JANUARY 2, 2019

3 Tips to Avoid Teaching Your Buyers to Expect a Q4 Discount Learn three best practices for Finance to enable Sales to close year-end deals without the use of heavy discounting… Ways to Use Bundling to Drive up Your Average Sales.

Finance 74

Finance Sales Digitalization Marketing 74

Xant

APRIL 15, 2021

In 2017, 2018, and 2020, the ratio has declined from 3.0 Thanks to innovations related to digital and data technology, SD teams have more information now than ever before about their customers’ buying behaviors and communication preferences, and now have automated processes to match. of respondents indicated it was their only model).

Sales 110

Sales Decision-making Organization Sales Technology 110

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

OCTOBER 10, 2023

Future Skills Bernard Marr is a futurist, strategic advisor to many of the world’s best-known organisations and award-winning author of new book “ Future Skills: The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World” (Wiley, £18.99).

Artificial Intelligence 130

Artificial Intelligence Emotional Intelligence Decision-making Digitalization 130

SBI

APRIL 16, 2019

Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior. If you asked 10 different business leaders to describe how digital transformation applies to their business, you would probably get 10 different responses. Ensure initial buyer interactions are digital.

Digital Transformation 49

Digital Transformation Digitalization Marketing Sales 49

SBI Growth

JANUARY 16, 2019

Is Your Product Leader a Grief Creator or Grief Reliever When It Comes to Annual Planning? The best Product Leaders are grief relievers. They are on top of the three steps talked about in this article, and they execute the necessary.

Digitalization 75

Digitalization Marketing Sales 75

SBI Growth

JANUARY 12, 2019

The Sales Leader’s Journey from Public to Private The Chief Sales Officer for Lionbridge demonstrates how to prepare the sales force to transition and thrive during the due diligence process going from being publicly owned to being private equity owned… What.

Sales 75

Sales Digitalization Marketing 75

SBI Growth

JANUARY 16, 2019

Your First 100 Days as a CEO If you adopt this new planning approach, the result will be to leapfrog the competition. Implement emerging best practices of market leaders and you will end up ahead of those whom you now lag…

Marketing 69

Marketing Digitalization Sales 69

SBI Growth

JANUARY 12, 2019

How Better Storytelling Generates More Revenue Chief Executive Officer demonstrates how to best prepare and utilize storytelling to generate revenue… How To Survive The Great January Sales Talent Exodus Every Year-End, top sales reps are thinking, “Should I stay here another year”?

Sales 69

Sales Digitalization Marketing 69

SBI Growth

JANUARY 12, 2019

How to Implement and Utilize an ABM Program to Maximize Potential Chief Evangelist and Co-Founder delves into the topic of ABM to help CMOs capture and implement this emerging best practice… Creating Interlock Between Sales and Marketing SVP of Global Sales for.

Marketing 69

Marketing Sales Digitalization 69

SBI Growth

JANUARY 12, 2019

How The CEO Can Jump-Start The Customer Experience Transformation (CXT) If you’d like to start planning your CXT, the first step is to gain insight by asking the right questions… How To Ensure Your Annual Corporate Planning Event Is Time Well.

Customer Experience 69

Customer Experience Digitalization Marketing Sales 69

SBI Growth

DECEMBER 27, 2018

Why You Should be Focusing on EX Global Director of Talent Development discusses the employee experience and how it impacts top line in under 3 minutes. How to Mobilize High-Potential Employees and Activate Revenue Growth Ensuring your high-potential employees are engaged and working.

Digitalization 69

Digitalization Marketing Sales 69

Hubspot Sales

MARCH 2, 2020

In 2018, it was estimated that Generation Z might have as much as $143 billion in direct spending power — a figure that could increase as more of them leave their parents' homes and enter the workforce. Take Digital Steps to Support In-Store Sales. Generation Zers are digital natives.

Internet 137

Internet Retail Media Prioritization 137

Red Star Kim

MARCH 24, 2023

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Interestingly, just under 40% felt that their firm’s digital marketing strategy was brilliant or really good.

Marketing 130

Marketing Digitalization Communication Media 130

Arpedio

MAY 25, 2021

Trackunit and Arpedio join forces on a digital transformation journey. In 2018, Trackunit wanted to find a new partner to excel their digital transformation even further by focusing on Salesforce. Since 2018, Arpedio has supported Trackunit on several projects. Client Case study. about Trackunit. Back to case studies.

Digital Transformation 52

Digital Transformation Digitalization Construction B2B 52

SBI Growth

JANUARY 16, 2019

The CRO’s Role in Merging Two Sales Organizations JD Miller, Chief Revenue Officer for Motus, demonstrates how to integrate two selling organizations during a post-acquisition integration… Increase the Impact of Customer Success by Mapping the Customer Journey Bernie Kassar, Chief Customer Officer.

Acquisition 67

Acquisition Customer Success Organization Sales 67

SBI Growth

JANUARY 16, 2019

Do You Have an Agile Annual Plan? If you adopt this new planning approach, the result will be to leapfrog the competition. Implement emerging best practices of market leaders and you will end up ahead of those whom you now lag…

Marketing 67

Marketing Digitalization Sales 67