Red Star Kim

NOVEMBER 7, 2022

I keep an eye out for examples of great marketing campaigns by professional service firms as I use case studies in my training workshops. So here’s a legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility). Other thought leadership posts.

Leadership 26

Leadership Marketing Financial Services Construction 26

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

NOVEMBER 17, 2023

Case studies: Marketing and Business Development at law and accounting firms. Addleshaw Goddard (lawyers) – Brand campaign An article in Marketing Week reports that the firm never ran a brand campaign pre-2021. Prior to 2019 there were no marketing analytics in place. Some competitors enjoyed 2.5

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

DECEMBER 19, 2023

At the centre of the campaign was detailed thought leadership – a two-part survey (100+ respondents from insurers, brokers and reinsurers to a questionnaire and in-depth interviews with insurance industry leaders) jointly designed with leading reinsurance trade title Insurance Day.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

OCTOBER 16, 2023

Referrer Management – Capacity and Capability Capacity – Rational elements of referrer management Throughout the workshop we considered how leadership and organisation (rational activity) supports effective referrer management. This post adds to the learning resources from the session.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

AUGUST 31, 2023

Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. There are case studies of thought leadership, branding, pricing and strategy. Finding the stories: unlocking thought leadership through great interviews – FirstWord Media.

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

DECEMBER 18, 2023

But in essence it is about whether strategy is developed by a centralised leadership team or by those running the business units or divisions. Some think about a centralised or decentralised approach to strategy. Others see it more as top-down or bottom-up approach to strategy.

Marketing 130

Marketing Strategic Thinking Stakeholders Artificial Intelligence 130