Fighting a war on two fronts – why some of Key Account Management’s biggest battles are internal
Mercuri International
JULY 1, 2021
An interesting academic study from 2019 looked at seven separate ‘elements of internal alignment’ – shared values, style, skills, staff, strategy, structure, and systems. There’s no hard and fast rule for determining success in who gets access to the best resources, but there are certain factors that are relevant. Johansson, E.
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