Remove 2019 Remove Acquisition Remove Digitalization
article thumbnail

Business Acquisitions Trending in the Digital Space

Aepiphanni

Despite 2020 being a challenging year for everyone, many companies made strategic business acquisitions into the digital space. It’s titled “1st-time acquisitions of digital businesses expected to continue in 2021.”. An article on S&P Global covers this market movement. billion in 2020, up from about $25.5

article thumbnail

Marketing technology system review – Clean contact data with Cirrom

Red Star Kim

Vuture – his first martech contribution in the digital marketing space – is a recognised and trusted system for many professional services firms. Data is the lifeblood of both traditional and digital marketing. Although HubSpot has suggested the figure is closer to 22% with data from 2013-14 Database Decay Simulation (hubspot.com) ).

article thumbnail

Book review: Influential Internal Communication by Jenni Field

Red Star Kim

There’s an interesting quote for our remote working world: “Research from the Remotely Interested Report (2019) into communicating with deskless workers showed that the line manager as a communicator is so important that it impacts the effectiveness of all other communication channels in the organization”. Consult: in the loop.

article thumbnail

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey. RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage). Traditional marketing models (e.g.

Media 100
article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

article thumbnail

Referrer Management Strategies – Rationale and Challenges

Red Star Kim

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging. mergers and acquisitions) would fall into this category.

article thumbnail

The Intersection of Big Data, Customer Experience (CX), and Digital Transformation

SBI Growth

Joining us on the is Mark Lister, he is the Chief Digital Officer for Ness, a digital engineering company that designs and builds digital platforms and software that helps organizations engage customers, differentiate their brands, and drive revenue growth.