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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. all about buy-in in professional services (Manchester and Dublin 2019) (kimtasso.com). Innovate – Be more innovative in M&BD. 40% Selling (winning new clients). 0% Referrer development.
This short (130 pages) information-packed book was revised in 2019. The next public commerciality workshop (for marketing and business development profesionals) is in September through PM Forum The post Book review: All you need to know about commercial awareness by Christopher Stoakes appeared first on Kim Tasso.
Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team. And 90% didn’t have a marketing plan for private client. 67% felt that marketing (generating enquiries) and 33% felt that existing clientdevelopment was the area requiring most attention.
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