2020 and Account marketing - Strategic Accounts Today

Legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility)

Red Star Kim

NOVEMBER 7, 2022

So here’s a legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility). This study (a roundtable in 2019 and YouGov surveys in 2019 and 2020) focused on how personal relationship difficulties affect work/productivity amongst high earners. Other thought leadership posts.

Leadership

Leadership Marketing Financial Services Construction

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

DECEMBER 19, 2023

The campaign was part of an exciting project 7BR announced in 2022. The campaign was part of an exciting project 7BR announced in 2022.

Media

Media Insurance Marketing Emotional Intelligence

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

NOVEMBER 17, 2023

Schillings launches new strategic communications business – Schillings (schillingspartners.com) Related case study posts Professional services marketing/BD case studies (kimtasso.com) August 2023 Capsticks, Fladgate, Mazars, Mills & Reeve, Moore Kingston Smith, Travers Smith and brand awards Being more strategic – Case studies and insights (..)

Marketing

Marketing Key Account Management Innovation Account Management

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

(multiple choice) 60% Teams present at departmental meetings 50% Regular updates to the Board 30% Dashboard for senior management 30% Intranet – automatic updates 30% Regular report for firm overall (by M&BD) 30% Regular reports for each key client (by M&BD) 30% Regular reports for each key client (by CRP) Which do you see as the biggest challenge (..)

Key Account Management

Key Account Management Account Management Management Client Relationships

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

Align, integrate, focus, educate, champion (kimtasso.com) July 2018 Integrated marketing – Sector, KAM and CEM (kimtasso.com) August 2016 Property marketing Our delegates from the real estate sector raised some interesting questions.

Marketing

Marketing Strategic Thinking Stakeholders Artificial Intelligence

Referrer Management – Capacity and Capability

Red Star Kim

OCTOBER 16, 2023

Book review: Neuroscience for organizational change by Hilary Scarlett (kimtasso.com) Nurture a change management movement – From “Let it go” (kimtasso.com) Top takeaways Processes Review onboarding process Back to basics – analyse trends and gaps Adapt to specialisation on the sales journey Follow up on lost tenders – determine reason and adjust (..)

Management

Management Emotional Intelligence Onboarding Communication

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

APRIL 17, 2023

Future public courses (including referrer management) for MBL SpeakerKim Tasso (mblseminars.com) Future courses for members of the PM Forum PM Forum Related posts Connected leadership – How professional relationships (kimtasso.com) March 2023 Cultivate a cross-selling culture (kimtasso.com) March 2023 Referrer and Intermediary Management – Silos, Targets (..)

Management

Management Manufacturing Client Relationships Facilitation

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

20% Lack of fee-earner engagement 20% Lack of M&BD time/resource 20% Integration with other aims/projects/campaigns 13% Culture (politics, lack of rewards) 7% Lack of senior support 7% Unclear or unrealistic aims/expectations 7% Scope creep 7% Poor internal communications/silo mentality Related campaigns, thought leadership and project management (..)

Leadership

Leadership Management Stakeholders Communication

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

DECEMBER 2, 2022

Proactive Marketing and BD Executive – Data, Reach, Qualifications, Skills (kimtasso.com) April 2021. Proactive Marketing/BD Executive (Oct 2020) – Session highlights (kimtasso.com) October 2020. Six themes for Proactive Marketing and BD Executives (2019) (kimtasso.com) January 2020.

Marketing

Marketing Communication Meetings Strategic Thinking

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

The early quiz on key marketing concepts prompted some to reflect that their studies had concentrated on consumer marketing (B2C) which made it challenging to apply to B2B professional services marketing.

CRM

CRM Marketing Interpersonal Skills Client Relationships

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

Some relevant posts include: Key issues in Marketing and Business Development Planning (kimtasso.com) July 2022 Ten top takeaways on stakeholder engagement and buy in (kimtasso.com) April 2022 Seven thoughts on stakeholder management, engagement and buy-In (kimtasso.com) April 2021 Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com) (..)

Media

Media Marketing B2C Stakeholders

5 ways to tell when you should use lead generation or sales prospecting

PandaDoc

JUNE 21, 2021

Building databases, asking friends and family, and creating social media accounts. Marketing is a form of lead gen. You might choose to update your content marketing strategy to capture more leads. With 2020 behind us, we’re looking ahead to a new year with 7 essential free mobile apps for small businesses. Once a week?

Sales

Sales Decision-making Small Business Meetings

Key takeaways from SAMA’s Annual Conference

Arpedio

MAY 30, 2022

McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts.

Digital Transformation

Digital Transformation Account Management B2B Advertising

Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

MARCH 20, 2024

This framework is built on insights from PwC’s 2020 Research, which highlights the challenges organizations face in scaling and industrializing AI applications. This framework is applicable across various organizational functions such as Finance, Accounting, Marketing, Customer Service, Compliance, and IT/MIS.

Digital Transformation

Digital Transformation Digitalization Artificial Intelligence Government

Legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility)

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Case studies: Marketing and Business Development at law and accounting firms

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Referrer Management – Capacity and Capability

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Proactive marketing and business development executives – CRM, internal engagement and career insights

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

5 ways to tell when you should use lead generation or sales prospecting

Key takeaways from SAMA’s Annual Conference

Crack the Consulting Code: Top 10 Digital Transformation Frameworks

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