Red Star Kim

JUNE 15, 2023

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

APRIL 12, 2023

Traditional marketing models (e.g. RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage).

Media 100

Media Marketing B2C Stakeholders 100

Arpedio

MAY 30, 2022

McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Flevy

MARCH 20, 2024

This framework is built on insights from PwC’s 2020 Research, which highlights the challenges organizations face in scaling and industrializing AI applications. This framework is applicable across various organizational functions such as Finance, Accounting, Marketing, Customer Service, Compliance, and IT/MIS.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52