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Based on sales and downloads of the FlevyPro frameworks , here is what we found to be the top 10 DigitalTransformation frameworks used by management consultants. It emphasizes the importance of a comprehensive approach to Value Creation , beyond just customer-facing operations, to encompass the entire Digital Value Chain.
20% Lack of fee-earner engagement 20% Lack of M&BD time/resource 20% Integration with other aims/projects/campaigns 13% Culture (politics, lack of rewards) 7% Lack of senior support 7% Unclear or unrealistic aims/expectations 7% Scope creep 7% Poor internal communications/silo mentality Related campaigns, thought leadership and project management (..)
McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Marketing supports messaging, digital advertising, and critical signals that informs the SAM.
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