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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

ACCOUNTANCY UK accounting industry turnover up 16.6% Clients range from the technology transfer functions of leading universities and research institutes, to early-stage companies and scale-ups seeking advice on growth and acquisition, through to established multi-national corporates seeking to expand and challenge convention.

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Are You Ready To Take Advantage Of Hyper Adaptation?

Jermaine Edwards

On March 1st, 2020 the world was hit with a global pandemic that literally transformed the way every business viewed themselves, their markets and their own position within them almost overnight. This is arguably a term that can be used to describe many times in history, but none more relevant than in 2020. The New Normal.

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The Vital Importance of Account Planning

SalesPop

Real account planning is a systematic framework for mapping out how you’re going to continuously care for your best clients and their revenue possibilities for the future. For example, a year ago your key accounts might have been airlines. Account Planning Basics. Planning Specifics.

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5 Great Account Manager Training Online Resources

SmartKarrot

Richardson’s Prosperous Account Strategy Training Program . Account management often has to be customer-centric and Richardson’s Prosperous Account Strategy Program hits the nail on its head. Key Account Management Training by RAIN Group . Account Management Training by Factor8 .

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How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager

Hubspot Sales

There’s no doubt that Account-Based Marketing (ABM) is hot right now. According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. ABM has been top of mind for several years, but the many businesses (SMBs in particular) have yet to implement any formal ABM strategy.