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Anatomy of a Virtual Conference: The Inside Story of BOUNDLESS 2020

Nutshell

On March 6th, 2020, Nutshell hosted BOUNDLESS 2020, our second annual virtual conference. (If BOUNDLESS 2020 also featured some new elements—including sponsorships and an awards ceremony—which gave the event a big-show feel, even if they created some additional headaches. If you missed it, watch the full replay here.).

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

According to research we conducted during the second half of 2020 (involving salespeople and sales executives at more than 100 B2B companies), just 31 percent of respondents said they expect to return to pre-pandemic levels of in-person sales activities ( Figure1 ). As one executive explained, “Buy and sell widgets virtually?

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. Relationship equity : As of December 2020, we have increased the total contract value of the program by approximately 50 percent, with eight net new Fortune 100 brands as a direct result of global account clients advocating on our behalf.

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New Year, New Energy, New Approach, and New Results!

Revenue Storm

2020 has been an interesting year. While we will certainly have to experience more of the same 2020 residual challenges, many are forecasting we will start to regain business balance later in the second quarter. It is critical you find out and then brainstorm ways you can help accelerate their achievement.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”. It wanted to raise the profile of new lead lawyers and support cross-selling with commercial clients in Hertfordshire, Bedfordshire and Buckinghamshire.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic.

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What Top Performing CMOs Plan to Focus on in 2020

SBI Growth

Much has been written in recent months about the demise of the CMO position. While such a drastic assertion is great for grabbing business headlines, the reality is, as usual, decidedly more nuanced. As the marketing function has evolved over the.

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