Back to the Future: F2F selling is returning, but virtual selling is here to stay
Strategic Account Management Association
FEBRUARY 2, 2021
According to research we conducted during the second half of 2020 (involving salespeople and sales executives at more than 100 B2B companies), just 31 percent of respondents said they expect to return to pre-pandemic levels of in-person sales activities ( Figure1 ). As one executive explained, “Buy and sell widgets virtually?
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