Strategic Account Management Association

AUGUST 6, 2021

Aramex was the recipient of the 2021 SAMA Excellence Award for “Outstanding Young SAM Program.”. Its mission is to handle defined strategic key accounts. Revenue: Revenue targets are developed “bottom-up,” by the account team. Value co-creation: This is meant to measure positive impact on the customer’s key business metrics.

Supply Chain 520

Supply Chain Logistics Co-Creation Account Management 520

Arpedio

OCTOBER 11, 2021

October 11, 2021. Key Account Manager or Strategic Ecosystem Leader? October 11, 2021. Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. Back to blog. The Strategic Ecosystem Leader.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Arpedio

MARCH 7, 2022

MARCH 4, 2021. Why Account-based marketing (ABM) is essential to your business. March 4 2021. For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. To summarize, sales and marketing need to co-orchestrate the account plan.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Mercuri International

MAY 23, 2023

Set objectives & strategy A SAM should create a sensible and sustainable strategy for strategic accounts, help develop the account plan, and build buy-in across the organization. AI tools to augment the SAM might include: Embedded tools to predict strategic account growth areas. Account planning automation.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Cosawi

DECEMBER 28, 2021

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”. What’s next?

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Arpedio

JANUARY 26, 2022

And not only sales opportunities, but also opportunities to add or create value for key accounts, e.g., through innovation, additions or alterations to a product, service or solution, allowing for valuable co-creation with your customers. Fully integrate your account planning with Salesforce. 45 30 93 42 09.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

And not only sales opportunities, but also opportunities to add or create value for key accounts, e.g., through innovation, additions or alterations to a product, service or solution, allowing for valuable co-creation with your customers. Fully integrate your account planning with Salesforce. 45 30 93 42 09.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52