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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” This option led to the creation of a systematic, standardized workflow through education, while better allowing for timely assessments. By Emily Williams, Strategic Account Manager , Pfizer. How the project became a reality.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Aramex was the recipient of the 2021 SAMA Excellence Award for “Outstanding Young SAM Program.”. Value co-creation: This is meant to measure positive impact on the customer’s key business metrics. Responding to Market Shifts. Its mission is to handle defined strategic key accounts.

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Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

Oh no, 2021 has started and our plan is already outdated! In 2020 most pharmaceutical companies continued their strategic planning as if by 2021 everything would be back to normal. But the reality is, 2021 is far from that. Get a plan ready for getting access to customers in 2021 that really works . Sounds familiar?

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Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

Have you found that your 2021 strategies for engaging with your customers aren’t working as expected? In 2020 most pharmaceutical companies had to shift strategies to reach their customers via multi-channel, digital platforms, with hope that by 2021, everything would be back to normal. But the reality is, 2021 is far from that.

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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

October 11, 2021. October 11, 2021. Here are the four top takeaways for European KAM programs in 2021. The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Back to blog.

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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

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Key takeaways from SAMA Global Summit 2021?

Arpedio

november 17, 2021. Key takeaways from SAMA Global Summit 2021. November 17, 2021. Key takeaways from SAMA Global Summit 2021. ? Download the 7-step SAMA guide for value co-creation with key accounts, or book a free demo to learn more about how ARPEDIO’s solutions can streamline and strengthen your SAM processes.