Remove 2021 Remove Co-Creation Remove Innovation
article thumbnail

ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” This option led to the creation of a systematic, standardized workflow through education, while better allowing for timely assessments. By Emily Williams, Strategic Account Manager , Pfizer.

article thumbnail

How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Aramex was the recipient of the 2021 SAMA Excellence Award for “Outstanding Young SAM Program.”. Value co-creation: This is meant to measure positive impact on the customer’s key business metrics. Responding to Market Shifts. Its mission is to handle defined strategic key accounts.

article thumbnail

Key Account Manager or Strategic Ecosystem Leader?

Arpedio

October 11, 2021. October 11, 2021. Here are the four top takeaways for European KAM programs in 2021. The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Back to blog.

article thumbnail

10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. I’m surprised at the apparent relative lack of innovation and creativity here. in 2021 and 11.2% Nine Marketing and Business Development trends in 2021 (kimtasso.com) December 2021.

Marketing 130
article thumbnail

5 Examples of Disruptive Startups to Inspire Entrepreneurs in 2025

Hubspot Sales

In this piece, I will share five examples of some of the most disruptive startups doing meaningful work, as well as the lessons they offer for those ready to innovate. Its about staying ahead, continuously innovating, and adapting to shifting market demands. According to its co-founder, the company was born out of this frustration.

article thumbnail

Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

article thumbnail

Key takeaways from SAMA Global Summit 2021?

Arpedio

november 17, 2021. Key takeaways from SAMA Global Summit 2021. November 17, 2021. Key takeaways from SAMA Global Summit 2021. ? Download the 7-step SAMA guide for value co-creation with key accounts, or book a free demo to learn more about how ARPEDIO’s solutions can streamline and strengthen your SAM processes.