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B2B Book Club Selection (August 2022)

Account Manager Tips

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Every month inside The KAM Club , members vote for a book of the month. Account Manager Tips · 1. Why Introverts Make Better Networkers.

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2022 Marketing Predictions

Customer Think

This guide was designed to share predictions for 2022 and has been broken into 3 sections: Digital Marketing, Customer Experience, and Marketing Research 2022 Digital Marketing Predictions In this section I will detail our predictions and marketing forecasts for 2022.

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Preview: Top Trends in B2B Go-to-Market for 2022

SBI Growth

As we look ahead to 2022, our team is hard at work on a “Top Trends” report that we’ll share early in January. Sharing key themes and shifts in both growth strategy and growth execution as we consider what 2022 may hold for commercial leaders and their teams. Our intent?

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How to Prepare Your Digital Marketing Strategy for 2022

Customer Think

It feels like we just started planning our marketing strategy for 2021, but here we are, getting ready for 2022. If you’re like most people, your goal is to start the new year strong with robust marketing strategies designed to help you secure more leads, sales, and engagement.

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Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. The fight to find new customers and retain existing ones is the biggest business challenge for many companies.

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Three Keys To More Successful Thought Leadership Marketing In 2022

Customer Think

(If you've decided to add thought leadership marketing in 2022, or if you need to improve your thought leadership program next year, the time to start planning is now. This post describes three steps B2B marketers can take to elevate their thought leadership efforts in 2022.)

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One More Key to Better Marketing in 2022

Customer Think

My posts here over the past several weeks have focused on providing information and discussing concepts that can help marketing leaders develop more effective marketing plans for 2022. By now, many marketing leaders will be in the final stages of the.

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The ABC’s of Recruiting for Gen Z

In 2022, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z. Take a look around you at any given moment, and somebody is likely surfing the web on their phone.

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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

December 7th, 2022 at 9:30 am PST, 12:30 pm EST, 4:30 pm GMT Forecasting techniques to manage inventory. Procurement strategies in response to network delays and bottlenecks. Operational shifts that reflect the growing business influence of supply chain leaders.

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How to Transform Your Supply Chain: Digitization for Decision-Making

Speaker: Hannah Testani, CEO of Intelligent Audit

October 18th, 2022 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST Hannah Testani will teach us more about: How technology will transform and digitize the supply chain and what impacts we’ll see going forward. Turning raw data into clean data. Data trend analysis and anomaly detection. What KPIs are critical to measure in this new digital future.

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The Modern Supply Chain: Global Challenges and Best Practices

Speaker: Bart Huthwaite - Principal, RSM, Operations and Supply Chain

November 15th, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT Building stronger supplier resilience by understanding the challenges and opportunities involved in improving supply chain resiliency – once you have the insights into resiliency best practices, you can easily implement strategies you’ll learn here to ensure supply chain strength.

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The Supply Chain & Logistics Journey: Humble Beginnings, Troubled Present, Amazing Future

Speaker: James A. Tompkins, Ph.D.

September 14th, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm BST. To understand the future of using technology to achieve supply chain resilience, sustainability, and competitive advantage. To recognize the necessity of deploying Insightful Leadership to ride the wave of disruption in achieving ongoing supply chain excellence.

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Problem Solved: Boost Resilience with Supplier Diversity

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

December 13th, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT How to enhance your ability to relate to diverse employees, customers, and communities. How to create economic opportunities for disadvantaged communities. Register now for this exclusive webinar!

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What We Learned From Our Own Data-Driven ABM Strategy

So, what does ABM look like in 2022? Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation.

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So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

March 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT What to look out for when reevaluating and rejuvenating your outreach. Why you should be asking “so what?” when engaging your potential buyer. An interactive Q&A with the speaker — bring your questions!