Red Star Kim

DECEMBER 19, 2023

A stand-out, agenda-setting piece in the Sunday Times elicited 600 comments and the story was subsequently picked up by the Daily Mail, The Metro, The Evening Standard and the Law Society Gazette (February 2022). The campaign was part of an exciting project 7BR announced in 2022. E-Scooters – Do you know your rights?

Media

Red Star Kim

DECEMBER 18, 2023

Back to basics – importance of segmentation and personas (kimtasso.com) and Marketing and BD planning – Segmentation, Rock Stars and Engagement (kimtasso.com) Further posts on real estate marketing Thought leadership campaigns: Arcadia, JLL and Remit (kimtasso.com) December 2022 Next steps in growing a small surveying and property practice (kimtasso.com) (..)

Marketing

Red Star Kim

JUNE 27, 2023

20% Lack of fee-earner engagement 20% Lack of M&BD time/resource 20% Integration with other aims/projects/campaigns 13% Culture (politics, lack of rewards) 7% Lack of senior support 7% Unclear or unrealistic aims/expectations 7% Scope creep 7% Poor internal communications/silo mentality Related campaigns, thought leadership and project management (..)

Leadership

Insightly

AUGUST 3, 2022

What is the best monday.com alternative in 2022? If you’re looking for the perfect platform for your business in 2022, there’s no shortage of solutions. While a CRM is invaluable to any size business, you’ll need additional tools to bolster your accounting, marketing, project management and other business operations. .

CRM

Red Star Kim

AUGUST 31, 2023

It includes research from leading real estate experts like JLL: “Among all real estate sectors, JLL’s data shows that the living/multi-housing sector made up the largest share of investment in 2022, at 32%, dropping slightly to 30% in 2023. Campaigns are run on the big issues facing clients.

Marketing

Red Star Kim

OCTOBER 16, 2023

Book review: Neuroscience for organizational change by Hilary Scarlett (kimtasso.com) Nurture a change management movement – From “Let it go” (kimtasso.com) Top takeaways Processes Review onboarding process Back to basics – analyse trends and gaps Adapt to specialisation on the sales journey Follow up on lost tenders – determine reason and adjust (..)

Management

Red Star Kim

APRIL 17, 2023

Future public courses (including referrer management) for MBL SpeakerKim Tasso (mblseminars.com) Future courses for members of the PM Forum PM Forum Related posts Connected leadership – How professional relationships (kimtasso.com) March 2023 Cultivate a cross-selling culture (kimtasso.com) March 2023 Referrer and Intermediary Management – Silos, Targets (..)

Management

Red Star Kim

DECEMBER 5, 2023

Collaboration is one of the four human abilities that can protect us from being automated The Human Edge – How curiosity and creativity are your superpowers (kimtasso.com) Value different approaches – “It was fascinating to hear how different teams and firms tackle similar issues.

CRM

Red Star Kim

APRIL 12, 2023

I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Do you feel there is a lot of crossover between them?”

Media

Red Star Kim

JUNE 15, 2023

(multiple choice) 60% Teams present at departmental meetings 50% Regular updates to the Board 30% Dashboard for senior management 30% Intranet – automatic updates 30% Regular report for firm overall (by M&BD) 30% Regular reports for each key client (by M&BD) 30% Regular reports for each key client (by CRP) Which do you see as the biggest challenge (..)

Key Account Management

Red Star Kim

FEBRUARY 14, 2023

10 reasons why (kimtasso.com) Personal brand Soft skills – Communication, IT/technical literacy, interpersonal, adaptability, research, project management, process improvements, work ethic, emotional intelligence, self-awareness, persuasive writing and presentation skills etc Organisation and relationship mapping ( strategic selling ) Content (..)

Emotional Intelligence

Strategic Communications

OCTOBER 3, 2023

Marketing budgets have remained relatively flat at 9.1 percent in 2022. Not surprisingly, marketing leaders report that their greatest investment increases are in marketing technology, with labor expenses seeing the largest decrease. percent in 2023, a slight drop from 9.5

Marketing

Red Star Kim

OCTOBER 17, 2022

And an article in The Economist in January 2022 Remote work and the importance of writing | The Economist shared this thought for internal communications: “Writing is not always the best way to communicate in the workplace.

Remote Working

Red Star Kim

NOVEMBER 7, 2022

campaign, thought leadership and project management (kimtasso.com) June 2022. Accountancy marketing case study – MHA (kimtasso.com) June 2021. The post Legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility) appeared first on Kim Tasso.

Leadership