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20 Innovative CRM Trends to Pay Attention to in 2022

Hubspot Sales

As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. CRM Trends for 2022. If there's one thing that's affecting all industries, it's artificial intelligence (AI). In 2022, we predict CRM will become more synonymous with automation. Manufacturing.

CRM 136
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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3%

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Managing Partners’ Forum Strategy Summit

Red Star Kim

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives. And where firms invested in the area, the pricing teams were more likely to comprise finance professionals and experienced fee-earners.

Marketing 130
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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

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Marketing technology system review – Clean contact data with Cirrom

Red Star Kim

To achieve these amazing feats, Cirrom uses artificial intelligence (AI) technology and also machine learning (ML) as it constantly updates its own databases and processes, so it becomes smarter with the more data it cleans. Other points about Cirrom Cirrom integrates will all the major CRM systems including InterAction and SalesForce.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Artificial Intelligence (AI) We looked at several AI writing tools. An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. 22 tips on being a persuasive writer in professional services. Active tense Always use the active tense. Some provide a fast edit.