Remove 2022 Remove Co-Creation Remove Innovation
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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. By Emily Williams, Strategic Account Manager , Pfizer.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. The figures were 2.3%

Marketing 130
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Book review – Managing Brands

Red Star Kim

It’s interesting that in Best Global Brands – The 100 Most Valuable Global Brands (interbrand.com) for 2022 the top five are: Apple, Microsoft, Amazon, Google and Samsung. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

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5 Examples of Disruptive Startups to Inspire Entrepreneurs in 2025

Hubspot Sales

In this piece, I will share five examples of some of the most disruptive startups doing meaningful work, as well as the lessons they offer for those ready to innovate. Its about staying ahead, continuously innovating, and adapting to shifting market demands. According to its co-founder, the company was born out of this frustration.

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.

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Flow Metrics for the Win — Planview Named a Leader in Forrester Wave™ on Value Stream Management

Planview

Category creation can be a long, winding, and rewarding road. Then I put two-and-two together and noticed that Carey was the daughter of Scrum co-creator Ken Schwaber and excitedly took the call. My first experience with it was back in 2006 when I took a call from Carey Schwaber of Forrester. At the time, I was a Ph.D.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types.