This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Develop both hard (technical) and soft (interpersonal) skills. STAR for digital marketing Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Future Marketing (BD) Manager – Ogres, Cacti and Dance the POLCA (kimtasso.com) March 2022. Delegate aims. Network with peers.
As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. You might achieve entrepreneurial competency through emotional resilience, self-awareness, or interpersonalskills. These skills are all entrepreneurial competencies. No worries.
Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. This has changed the sales process fundamentally in many environments.
This compares with 84% for the Spring 2023 tracker and 71% for the Winter 2022 tracker. Learning is critical for both retaining people and preparing for the future A new (free to members) Skills Development Platform includes significant content, a learning management system, gamification (e.g. Inflation peaked in October 2022.
So, it seemed appropriate to revisit the topic in the light of recent developments – the return to office working, the accelerating digital revolution, the escalating war for talent and the myriad other challenges facing the profession – all of which place huge demands on leaders. New soft skills for remote working.
Geographical and psychological distance can seem larger when in a digital space. There were comments that it was unusual for people to be in the office so face time and in person meetings – where it is easier to develop rapport, trust and solid working relationships – were rare.
It’s also important to consider what skills the fourth industrial revolution requires. We all think of hi-tech and digitalskills as a top priority, but that’s not the case. In other words, not just science and technology, but also soft skills, interpersonalskills and interaction with others.
The PM Forum’s Skills Development Platform is another free resource Skills Development – PM Forum Changing role of MBD in professional services Coaching and consulting skills are needed increasingly as the role of professional services marketing and business development changes.
| LinkedIn (October 2022) suggests: Clear Concise Correct Contextual Concrete Carting Assertive communication: The importance of voice Most of us recognise the phrase “It’s not what you say, but how you say it” which is based on Albert Mehrabian’s research based on the 7%-38%-55% rule.
I also wrote a blog post about one of Helen’s digital products here: System review: CogniClick for instant, personalised research (kimtasso.com) ) Further details of the author: Helen Kensett | LinkedIn Overview This simply but powerfully illustrated little black book comprises 260 pages. My books are listed here Publications by Kim Tasso.
Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy. What do fee-earners expect from M&BD?
Key skills and qualifications for a sales support executive include: Education in sales and marketing. Strong interpersonalskills. Developed research skills. Any printed or digital marketing materials used in the sales pitch. At least three years of experience in sales and marketing. Strong attention to detail.
As AI can increasingly take on content-related tasks , the focus of leaders in the 21st century is shifting away from pure specialist knowledge towards interpersonalskills. Learning is and remains an important skill, and my book provides guidance on how to acquire knowledge and learn languages efficiently.
One of the tips I did like was the need to check your emails for language – and whether it matched the preferred/lead mode of the recipient – as well as spelling and grammar.
We organize all of the trending information in your field so you don't have to. Join 105,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content