Remove 2022 Remove Digitalization Remove Remote Working
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2022: A Promising year for No-Code and Hyperautomation

Customer Think

Here’s one of the many predictions for 2022: Digital transformation driven by the shift to hybrid and remote work will continue to accelerate. COVID-19 served as a wake-up call for companies dragging their feet on digitization.

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2022 Midpoint: Solving the Top 5 B2B Sales Challenges

Insightly

As we move to the midpoint of 2022, we’ve compiled this list of top sales challenges for 2022, along with tips and recommendations for navigating them successfully. How to make it work for you. As you prepare your team for post-pandemic selling, here are a few recommendations: Learn how to work virtual events.

B2B 98
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Soft skills revisited – with a leadership perspective

Red Star Kim

So, it seemed appropriate to revisit the topic in the light of recent developments – the return to office working, the accelerating digital revolution, the escalating war for talent and the myriad other challenges facing the profession – all of which place huge demands on leaders. New soft skills for remote working.

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Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit

Red Star Kim

This thought leadership campaign for Arcadis hit the headlines in November 2022 when it won an award for Best International Campaign in the B2B Awards. The Sustainable Cities Index 2022 championed a new vision of city success, redefining prosperity to incorporate people and planet as well as profit. The challenge. The campaign.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Or their focus may be on digital and predictive analytics. Increasingly, firms are looking at e-commerce and developing digital products that can be purchased or subscribed to via web sites. Lessons from digital marketing webinars (June 2023) (kimtasso.com) Remote working The Covid pandemic forced everyone to work from home.

Marketing 130
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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

Consistency was another theme as well as the need for clarity of target audiences and the use of various media outlets, preferred digital channels and modes of engagement. 6% Really unhappy 6% Unhappy 29% It’s OK 59% Happy 0% Really happy How would you rate your firm’s digital marketing strategy?

Marketing 130
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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

There’s an interesting quote for our remote working world: “Research from the Remotely Interested Report (2019) into communicating with deskless workers showed that the line manager as a communicator is so important that it impacts the effectiveness of all other communication channels in the organization”. a sector group)?