2023 and Account marketing - Strategic Accounts Today

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

NOVEMBER 17, 2023

And click-through rose by 118% They won the 2023 Marketing Week award for “Marketing Team of the Year”. In September the firm was named as the winner of “Innovation in People Management” at the FT Innovative Lawyers Awards 2023 in London. National press coverage rose 300% in 2022.

Marketing

Marketing Key Account Management Innovation Account Management

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

OCTOBER 3, 2023

That’s a huge concern for chief marketing officers today, particularly as companies deal with the current economic uncertainty. In fact, 71 percent of CMOs believe they lack sufficient budget to fully execute their strategies in 2023, according to research from Gartner. Marketing budgets have remained relatively flat at 9.1

Marketing

Marketing Advertising Co-Creation Media

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

AUGUST 31, 2023

It includes research from leading real estate experts like JLL: “Among all real estate sectors, JLL’s data shows that the living/multi-housing sector made up the largest share of investment in 2022, at 32%, dropping slightly to 30% in 2023. 90% of UK C-suite executives have a positive outlook for growth in 2023).

Marketing

Marketing Leadership Government Logistics

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

Related posts on marketing and sales integration in professional services Selling challenges in professional services (kimtasso.com) November 2023 marketing and business development (M&BD) team structures (kimtasso.com) September 2023 Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) September 2021 themes on campaign (..)

Marketing

Marketing Strategic Thinking Stakeholders Artificial Intelligence

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. What Is Project Risk Management?

Leadership

Leadership Management Stakeholders Communication

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? It stopped using the OnePlace name in February 2023. Nexl One law firm delegate reported that her firm had started using this system.

Key Account Management

Key Account Management Account Management Management Client Relationships

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

DECEMBER 19, 2023

The campaign was part of an exciting project 7BR announced in 2022. The campaign was part of an exciting project 7BR announced in 2022.

Media

Media Insurance Marketing Emotional Intelligence

Referrer Management – Capacity and Capability

Red Star Kim

OCTOBER 16, 2023

Book review: Neuroscience for organizational change by Hilary Scarlett (kimtasso.com) Nurture a change management movement – From “Let it go” (kimtasso.com) Top takeaways Processes Review onboarding process Back to basics – analyse trends and gaps Adapt to specialisation on the sales journey Follow up on lost tenders – determine reason and adjust (..)

Management

Management Emotional Intelligence Onboarding Communication

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

APRIL 17, 2023

Future public courses (including referrer management) for MBL SpeakerKim Tasso (mblseminars.com) Future courses for members of the PM Forum PM Forum Related posts Connected leadership – How professional relationships (kimtasso.com) March 2023 Cultivate a cross-selling culture (kimtasso.com) March 2023 Referrer and Intermediary Management – Silos, Targets (..)

Management

Management Manufacturing Client Relationships Facilitation

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks.

CRM

CRM Marketing Interpersonal Skills Client Relationships

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

MARCH 7, 2023

Boundaries at Work: 4 Types of Work Boundaries – 2023 – MasterClass What to do if you (or your team members) feel overwhelmed? Here there is a need to establish clear boundaries about who, when and how you are able to help. Being overwhelmed causes stress. And stress damages both mental and physical health.

Marketing

Marketing Management Emotional Intelligence Leadership

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

And many are looking forward to her book launch in March 2023. Sam Taylor of Kingsley Napley and Simon Marshall of TBD Marketing ran a session on how (not) to deploy marketing technology. Focus, purpose, fostering belonging, listening skills, leveraging strengths and managing energy were key themes. Deploy MarTech.

Value Proposition

Value Proposition Procurement Innovation Leadership

Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

MARCH 6, 2023

to rebuild Met Police trust – BBC News and even motor racing ( Ferrari has new F1 trackside strategy head for 2023 – The Race (the-race.com) ) We considered which professional service firms were admired for their strategy. Shoosmiths was noted for clarity, vision and being progressive as well as being aligned.

Strategic Thinking

Strategic Thinking Cybersecurity Digitalization Stakeholders

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

Check this out The 10 best legal social media users of 2023 – Legal Cheek and see the material above on buy-in generally. In essence, the debate was around both showing them the personal, team and firm wide benefits and reducing their concerns about the costs (their time) and risks.

Media

Media Marketing B2C Stakeholders

Case studies: Marketing and Business Development at law and accounting firms

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Referrer Management – Capacity and Capability

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Proactive marketing and business development executives – CRM, internal engagement and career insights

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Be more strategic – A metaphor: Analyse, join and align the dots

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

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