Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing
Red Star Kim
DECEMBER 18, 2023
See also integrated-business-planning-oct12.pdf 46% Yes 8% No – but marketing part of degree 46% No Have you completed a marketing audit for your firm/team? The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation.
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