2023, Account marketing and Communication

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

NOVEMBER 17, 2023

And click-through rose by 118% They won the 2023 Marketing Week award for “Marketing Team of the Year”. In September the firm was named as the winner of “Innovation in People Management” at the FT Innovative Lawyers Awards 2023 in London. National press coverage rose 300% in 2022.

Marketing

Marketing Key Account Management Innovation Account Management

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

AUGUST 31, 2023

It includes research from leading real estate experts like JLL: “Among all real estate sectors, JLL’s data shows that the living/multi-housing sector made up the largest share of investment in 2022, at 32%, dropping slightly to 30% in 2023. 90% of UK C-suite executives have a positive outlook for growth in 2023).

Marketing

Marketing Leadership Government Logistics

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

OCTOBER 3, 2023

That’s a huge concern for chief marketing officers today, particularly as companies deal with the current economic uncertainty. In fact, 71 percent of CMOs believe they lack sufficient budget to fully execute their strategies in 2023, according to research from Gartner. Marketing budgets have remained relatively flat at 9.1

Marketing

Marketing Advertising Co-Creation Media

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. What Is Project Risk Management?

Leadership

Leadership Management Stakeholders Communication

Referrer Management – Capacity and Capability

Red Star Kim

OCTOBER 16, 2023

Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) Change management book – Switch (Chip & Dan Heath) (kimtasso.com) Education and internal communications People experience anxiety and fear when they are uncertain. Ask them to provide coaching and mentoring support to the next generation.

Management

Management Emotional Intelligence Onboarding Communication

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

” “Each department goes off and implements their own strategy without communicating to the rest of the business” “Firms bringing their strategies together into a new combined strategy” Do you have a marketing qualification?

Marketing

Marketing Strategic Thinking Stakeholders Artificial Intelligence

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? It stopped using the OnePlace name in February 2023. Nexl One law firm delegate reported that her firm had started using this system.

Key Account Management

Key Account Management Account Management Management Client Relationships

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

DECEMBER 19, 2023

The campaign was part of an exciting project 7BR announced in 2022. The campaign was part of an exciting project 7BR announced in 2022.

Media

Media Insurance Marketing Emotional Intelligence

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

APRIL 17, 2023

Delegate aims, poll results and discussion points Delegate aims Opening a new office in the City so need to generate new relationships Raise our profile Supporting partners Build business development skills in junior team members Extend network Expand referrer base Develop a pursuit and communications plan to “love bomb” 2 – 3 target referrers Generate (..)

Management

Management Manufacturing Client Relationships Facilitation

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

MARCH 7, 2023

Boundaries at Work: 4 Types of Work Boundaries – 2023 – MasterClass What to do if you (or your team members) feel overwhelmed? Other teams did equally well in their role play with great non-verbal communication Non-Verbal Communication (NVC) – the basics (Video) (kimtasso.com) and the GPT (Guinea Pig Test).

Marketing

Marketing Management Emotional Intelligence Leadership

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM

CRM Marketing Interpersonal Skills Client Relationships

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

And many are looking forward to her book launch in March 2023. Sam Taylor of Kingsley Napley and Simon Marshall of TBD Marketing ran a session on how (not) to deploy marketing technology. Focus, purpose, fostering belonging, listening skills, leveraging strengths and managing energy were key themes. Deploy MarTech.

Value Proposition

Value Proposition Procurement Innovation Leadership

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

There is a wide spectrum of engagement across the firm What can I do to motivate fee-earners and Client Relationship Partners (CRPs) to communicate better with the M&BD to ensure we are providing clients with the best service? There were also suggestions to show them examples of where it is working with other similar firms.

Media

Media Marketing B2C Stakeholders

Strategic Accounts Today

Case studies: Marketing and Business Development at law and accounting firms

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Referrer Management – Capacity and Capability

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Proactive marketing and business development executives – CRM, internal engagement and career insights

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

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