Remove 2023 Remove Artificial Intelligence Remove Profitability
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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Competitor analysis is discussed further here Pitching, differentiation and competitor analysis (kimtasso.com) It was interesting to read about the success of a “ one firm” strategy Capturing the value of ‘one firm’ | McKinsey (May 2023) where research across 2,000 companies shows that it pays to operate as “one firm.”

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Are Sales People Investing in AI? [New Data]

Hubspot Sales

As technology advances and becomes more accessible, businesses are leveraging artificial intelligence (AI) to improve their sales processes. Several factors drive this trend, so let's break down how we know from survey data and insights collected in the State of AI 2023 Report. Your sales team can benefit from AI, too.

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Context and curiosity drive commerciality and pricing

Red Star Kim

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. There was naturally much discussion about disruption by Artificial Intelligence (AI) in this regard. And the strategic need to align marketing objectives to a firm’s strategic intent.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). Launching new products and services.

Marketing 130
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Artificial Intelligence (AI) in CRM- A New Era of business Transformation

Apptivo

Why do Artificial Intelligence and CRM make the best pair? Benefits of integrating CRM with Artificial intelligence 4. Why do Artificial Intelligence and CRM make the best pair? As a result, relations with customers become tenfold stronger, leading to more profitable business outcomes.

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10 ways to boost retail customer engagement in 2023

Zendesk

Yet many retailers are willing to risk customer experience when under pressure to deliver profits. This short-sighted outlook only undermines the true goal: creating long-term profitability. Invest in artificial intelligence (AI) AI is omnipresent in the retail world, and for good reason.

Retail 98
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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

Sentiment and outlook has improved on 2023 24% expect the economic outlook to improve (6% in 2023) 31% expect professional service sector to improve (13% in 2023) 57% expect their firm to improve (40% in 2023) Although most anticipate a flat year for the economy and professional services This highlights increased confidence and optimism.

Marketing 130